CHICAGO, March 22, 2012 /PRNewswire/ -- Aon Corporation, the leading global provider of risk management services and human capital consulting, announced today that its "Pass It On" program was named the top business-to-business social media marketing program of the year in the non-tech category by the readers of BtoB Magazine. The announcement was made at BtoB Magazine's Social Media Marketing Awards ceremony on March 20 in San Francisco, CA.
Aon's "Pass It On" program combines elements of employee engagement, community service and client partnerships to demonstrate to the world how Aon focuses every day on empowering results for its clients and communities. Since October 2011, three regional route teams from Aon—Asia Pacific, EMEA, and the Americas—have been competing for points as they pass Manchester United footballs along three transcontinental routes covering approximately 180,000 kilometers, nearly four-and-a-half times the Earth's circumference. To date, the footballs have traveled almost 130,000 kilometers across 126 cities in 36 countries.
As part of the interactive competition, colleagues in each Aon office have been earning points for their team by submitting Questions of the Day, photos, videos and stories covering various aspects of Aon, including client success stories and stories on local community service initiatives. In five months, more than 3,200 photos have been uploaded to the Pass It On website and nearly 580,000 Questions of the Day have been answered.
"Colleague engagement is a key priority for Aon, and it is a major part of how we help clients. Through our experience and research, we know that engaged team members are more productive, profitable, customer-focused and loyal," said Phil Clement, chief marketing officer at Aon. "As a company made up of 60,000 colleagues in 120 countries, Pass It On is a fun way to engage colleagues, share knowledge and create a sense of common purpose that transcends geographic and cultural boundaries. The program enables colleagues to literally pass on what it means to be Aon—through our knowledge, service, values and client expertise. It is about celebrating and taking pride in the things our firm does every day to make a difference in the world."
To follow the Pass It On competition or learn more about the program, visit http://www.aonpassiton.com. You can also join us on Facebook at www.facebook.com/aoncorp, follow us on Twitter www.twitter.com/aonunited and watch us on YouTube: www.youtube.com/aoncorporation. To read local press releases and access other media-ready materials, click here.
Aon Corporation (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. Through its more than 61,000 colleagues worldwide, Aon unites to empower results for clients in over 120 countries via innovative and effective risk and people solutions and through industry-leading global resources and technical expertise. Aon has been named repeatedly as the world's best broker, best insurance intermediary, reinsurance intermediary, captives manager and best employee benefits consulting firm by multiple industry sources. Visit http://www.aon.com for more information on Aon and http://www.aon.com/manchesterunited to learn about Aon's global partnership and shirt sponsorship with Manchester United.
SOURCE Aon Corporation