APAC Leads Adoption of Big Data in IT Industry, Globally, and it's Expected Business Benefits

PUNE, India, October 6, 2015 /PRNewswire/ --

2015 market research titled Big Data in IT industry: Outlook, Challenges, and Business Benefits comprises of a survey that says 93% of respondents operating in Asia-Pacific identify that big data platforms is more useful for marketing/brand management.

Complete report on big data in IT industry spread across 45 pages, providing actual survey results and supported with 35 figures is now available at http://www.reportsnreports.com/reports/425100-big-data-in-it-industry-outlook-challenges-and-business-benefits.html .

The  Big Data in IT industry: Outlook, Challenges, and Business Benefits is a 2015 market research and survey report that examines executives' opinion on key business benefits influencing investment in big data projects, challenges faced in managing and securing profitable returns from big data, and the big data platforms which are projected to witness increasing prominence within the IT industry. Additionally, it provides information categorized by region and company type.

Highest percentage of executives confirmed that they are already using big data platforms within their organizations. Percentage of executives who operate in Asia-Pacific use big data platforms more within their companies compared to those who operate in other regions and overall, 59% of executives across large companies are currently using big data platforms within their organizations. Strengthening customer services and relationship by better understanding of consumer behavior is the key factor influencing the deployment of big data solutions. Improvement in decision making and business strategy formation is the key factor which is driving executives operating in North America to use big data and medium-sized companies are more focused on increasing synergy among various business functions through adoption of big data. Strong business leadership and sponsorship is critical for successful adoption of big data initiatives within the organizations and choosing appropriate technologies and accompanying partnership between business and IT functions are more important for small companies to adopt big data initiatives.

Business advantages through investment in big data: Greater insights into business/customers is identified as the significant business benefit gained by the organizations to drive investment in big data, majority of respondents who operate in Asia-Pacific affirm that investment in big data will reduce their organization's operational costs and increase efficiencies and reducing operational costs as well as increase efficiencies is the key business benefit influencing medium-sized companies to invest in big data.

Expected returns from big data investments: In total, 26% of executives are expecting returns between 0%-25% on big data investments over the initial two years, Overall, 38% of executives who operate in the Rest of the World expect to incur returns between 0%-25% on big data investments during the initial two years and overall, 25% of executives from medium-sized companies' expect returns of more than 100% from big data investments.

Key implementation areas with highest potential benefits from big data platforms: Big Data platforms provides highest potential benefits for marketing/brand management function, Overall, 93% of respondents operating in Asia-Pacific identify that big data platforms is more useful for marketing/brand management and executives from small companies confirm that their organization's sales department is going to benefit more with the implementation of big data platforms.

To get more insights, order a copy of this 2015 market research report titled Big Data in IT industry: Outlook, Challenges, and Business Benefits at http://www.reportsnreports.com/Purchase.aspx?name=425100 .

On a related note, another research titled Global Big Data IT Spending in Financial Sector - Market Research 2015-2019 forecasts a 25.5% CAGR to 2019 for global big data IT spending in financial services market. This report includes big data hardware (Servers, networking equipment, and storage equipment), software (Apache Hadoop-related solutions and cloud solutions), and services (Analytics, consulting, support, and professional services) revenue to calculate the market size. Capgemini, IBM, Oracle, SAP, SAS Institute, Alteryx, Atos, Chartio, Cirro, Clearstory Data, Continuum Analytics, Datameer, DataStax, Emc2, Enthought, Maana, MapR technologies and Predixion Software are companies mentioned in this research available at http://www.reportsnreports.com/reports/426930-global-big-data-it-spending-in-financial-sector-market-research-2015-2019.html .

Explore more reports on IT and Telecommunications market at http://www.reportsnreports.com/market-research/information-technology/ .

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