APM Music Selects Orpheus Media Research's Clio™ for Music Catalog

NEW YORK, July 14, 2011 /PRNewswire/ -- Orpheus Media Research (OMR), an advanced music research and development company that automates the search, analysis, and discovery of music, announced today that APM Music, North America's leading production music library and music services company, has chosen Clio™ to enhance the Company's search engine. Clio is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches, and analyzing and indexing music 5,000-10,000 times faster than existing keyword search technology.

APM Music plays a critical role in finding and selecting the right music for entertainment and media producers, providing its clients throughout North America with access to exclusive tracks of music produced specifically for use in film, television, radio, and new media productions. By using Clio, APM hopes to create additional song metadata that will enhance the ability of its clients to find the most relevant tracks for their projects.  Clio's automated analysis promises to deliver types of metadata in a matter of hours that would otherwise take months or years to create.  

"Clio is a fast and objective music search and discovery tool that we believe can provide great value to our clients," said Adam Taylor, President, APM Music. "Using a seed song, we expect to be able to offer our clients the opportunity to find results that they might not find by using a metadata-only search. In addition to our metadata searches, with Clio, we'll use music to find music, and then use our metadata to refine the results."

Clio's unique "use music to find music" approach can function independently of metadata. Starting with a seed song, Clio analyzes the musical grammar and finds matches that are similar in mood, emotion and sound, creating objective and high quality results.  Metadata can be used to refine or categorize search results as desired. Additionally, the technology can detect duplicates and eliminate any bias that might have been introduced during the metatagging process.

"Working with an industry leader like APM Music is a testament to the fact that there is a real need in the industry for a next-generation music search and discovery tool," said Bruce Margetich, Chief Executive Officer, Orpheus Media Research. "With Clio, large production libraries, music services, and online music streaming services benefit from an objective search and discovery platform that dramatically accelerates the indexing of music and provides high quality results at a fraction of the cost."

Clio's current pilots include some of the top names in the music industry. Visit www.cliomusic.com to learn more and schedule a demo.

About Orpheus Media Research

Orpheus Media Research is an advanced music research and development company that automates the search, analysis, and discovery of commercial-use music. Clio™ is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music up to 1000x faster than existing keyword search technology. Clio combines deep musical expertise with adaptive technology to deliver highly accurate and relevant matches based on mood and emotion. Created by musicians, Clio is the first platform to look at musical context and grammar to understand/interpret musical mood. By referencing the music directly, matches are more accurate and large catalogs of music can be quickly analyzed with or without metatags. For more information, visit www.cliomusic.com.

About APM Music

APM Music (a joint venture of EMI Music Publishing and Universal Music Publishing), the largest and most diverse collection of original music available to entertainment and media producers, provides North American-based production clients with exclusive access to over 330,000 tracks of music produced specifically for use in film, television, radio, and new media productions.  Some of APM's key clients include CBS, NBC, ABC, Fox, ESPN, MLB, PGA, Universal, Discovery, Current TV, MTV, BBDO, Electronic Arts, Oprah Winfrey and thousands of others. Recent APM Music credits include: "Priest", "Larry Crowne", "The Hangover Part II", "Bad Teacher"; "True Blood", "Glee", "Gossip Girl", "Mad Men", "30 Rock", "Big Bang Theory"; and "Call of Duty: Call of the Dead", "Assassin's Creed 2" and "Just Dance 3" video games.

SOURCE Orpheus Media Research