Appboy and Konrad Group Form Strategic Partnership

NEW YORK, Dec. 10, 2014 /PRNewswire/ -- Appboy, the leader in Marketing Automation for Apps and Konrad Group, a global leader in enterprise and consumer technology, announce a strategic partnership in the mobile app engagement space. This relationship capitalizes on Appboy's accelerating traction with customers, as well as Konrad Group's mobile strategy, design and development capabilities along with a broad reach into its existing Fortune 1000 client base.

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"Appboy's mobile engagement platform fills a gap we have noticed since first developing apps with the original iOS SDK. Six years later, beyond designing and building an app, customers now recognize that they need to acquire, retain and delight users with engagement tools, just like any other digital channel," said Bill Konrad, Co-CEO, Konrad Group. "Our combined technology and strategy offering will create the first full-spectrum mobile engagement solution in the marketplace, and create real value for both sets of our clients."

Following a $15M Series B round of funding, Appboy is expanding its engineering investment in its technology platform, as well as sales and marketing across North America.  Some of its key customers today include Urban Outfitters, Shutterfly and USA Today Sports.

"Konrad Group's mobile pedigree is a perfect complement to our vision for 'beyond the download' mobile engagement." said Mark Ghermezian, CEO and Co-Founder of Appboy. "Through their deep relationships and role as a mobile thought leader, Konrad Group will help maximize ROI for our enterprise customers on the platform."

About Konrad Group
Konrad Group is a leading technology firm with deep capabilities in both the enterprise and consumer technology spaces. We provide strategy, design, development and application management services for both web and mobile, with an emphasis on building compelling user experiences. Our Design-Driven Technology™ approach has delivered solutions in use by over 50 million people in 50 countries around the globe.  For more information, visit www.konradgroup.com.

About Appboy
Appboy is the global leader in Marketing Automation for Apps. The company's suite of services empower mobile brands to solve app abandonment and manage the customer life cycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Konrad Media Contact
Jo Vos
Konrad Group
+1 (212) 960-8385 x118
[email protected]

Appboy Media Contact
Caitlin Boyd
Appboy
973-937-7805
[email protected]

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SOURCE Appboy

Related Links

http://www.appboy.com/