Appboy Announces First Long-Term Relationship Conference

All Star Speaker Line Up with Leading Brands Including Visa, SoundCloud, Casper, 1-800 Flowers, Etsy, GlamSquad, R/GA, WeWork, Deezer,, Splash, SmartNews and more

Oct 27, 2015, 07:57 ET from Appboy

NEW YORK, Oct. 27, 2015 /PRNewswire/ -- Appboy, the global leader in intelligent CRM for our mobile-centric world, today announced LTR, the Long-Term Relationship Conference. This conference is designed to help attendees understand how the mobile economy impacts customer behavior and marketers as they consider the value exchange of building relationships with them. The event will take place on Thursday, November 5, 2015 and allow industry leaders to explore the meaning of long-term relationship (LTR) and how it plays into the relationships that they build with their customers.

"In a rapidly changing mobile economy characterized by constantly shifting consumer behavior, it's critical to engage with your customers and nurture a personalized, Long-Term Relationship (LTR) with them," said Mark Ghermezian, co-founder and CEO of Appboy. "We believe this inaugural event will bring together mobile influencers and thought leaders to better understand and leverage the demands of today's mobile-centric customers."

The event will feature speakers from a number of leading brands, including a keynote by Gary Belsky of Time, Inc.:

  • Gary Belsky, Time, Inc.
  • Andy Carvell and Moritz Daan, Soundcloud
  • Kevin Delaney, Quartz
  • Lara Balzas, Visa Inc.
  • Megan Burns, Forrester
  • Tim Holley, Etsy
  • Philip Krim, Casper
  • Victoria Taylor, WeWork
  • Amit Shah, 1-800-Flowers
  • Alexandra Wilkis Wilson, Glamsquad
  • And many more…

Thursday, November 5, 2015

Apella Lounge
450 East 29th Street, New York, NY 10016
For more details and to RSVP visit:

About Appboy
Appboy is pioneering a new vertical in the marketing automation industry with a powerful platform designed for companies looking to build better relationships with customers through mobile and other emerging channels.

With its industry-leading 360-degree customer profiles and audience segmentation engine at its core, coupled with an advanced multi-channel campaign creation and delivery system that automates life-cycle marketing campaigns, Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. The Appboy platform powers the most successful brands in the new mobile economy, such as PicsArt, iHeartMedia, EPIX, Urban Outfitters and many more. For more information, visit

Press Contact:
Aimee Yoon