Appboy Appoints Paul Szemerenyi as Vice President of Sales

IT Industry Veteran Will Spearhead the MRM Platform's Global Expansion

Nov 20, 2013, 14:29 ET from Appboy

NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Appboy, the leading platform for mobile relationship management (MRM), announces today that industry veteran Paul Szemerenyi joins the company's team of mobile marketing experts as the Vice President of Sales. With deep industry expertise and sales experience in North America and Europe, Szemerenyi is poised to lead the charge on Appboy's global expansion following the company's recent $7.6M Series A financing.

(Photo: )

Szemerenyi brings over 15 years of sales experience to Appboy, with a background that includes 10 years service in the Royal Navy Submarine Service and executive positions at top IT companies. Most recently, he was the Vice President of Corporate Sales at 1E, where he created the company's Channel Sales program and quadrupled its Indirect Sales business. Prior to his role at 1E, Szemerenyi acted as the Vice President of Corporate Sales for Appsense, where he grew the sales team from three to 24 and increased revenue by 340% over a three-year period. Before moving to the United States, he was also the UK Sales Director at Quantum, and held Sales Management roles at ADIC Software and Veritas.

At Appboy, Szemerenyi will be responsible for building a world-class sales team, creating key processes and delivering on aggressive sales targets that will solidify the company's position as the premier MRM platform.

"Appboy has a fantastic suite of marketing automation products that are an absolute necessity in a highly-competitive mobile field," said Szemerenyi. "With its ability to attract leading mobile businesses and a dedicated Success Squad that ensures client success, the company has positioned itself for rapid global growth in 2014."

"We needed a big-picture thinker with a clear vision for global success to match Appboy's innovative data-driven marketing platform," adds Mark Ghermezian, CEO of Appboy. "Paul's tremendous achievements in sales, international business background and adaptability to new markets are invaluable to the company as we expand our leadership in mobile around the globe."

About Appboy

Appboy is the most powerful data-driven marketing automation platform for mobile apps. Built by a team of mobile marketing experts, the company enables the world's brightest businesses to manage the lifecycle of their audience from install to in-app purchase. Clients like Text+, Urban Outfitters, GSN, and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. Appboy has raised $7.6M in venture financing and is based in New York.

Media Contact 
Cezary Pietrzak, Appboy, 504.327.7269,