Appboy Empowers App Developers and Marketers with the Launch of Appboy Academy

Apr 03, 2014, 11:00 ET from Appboy

NEW YORK, April 3, 2014 /PRNewswire/ -- Appboy proves its leadership in the field of Marketing Automation for Apps once again with Appboy Academy – a one-stop, all-inclusive educational resource for marketers that will help them win in the increasingly competitive app marketplace.


Until recently, only enterprise clients could routinely benefit from the services of Appboy's Success Squad – a dedicated, elite group consisting of members specially chosen for their technical and mobile marketing skills. They work as an extension of the client's marketing and product teams, easing the transition to the platform's marketing automation system. With the release of Appboy Academy, their insight is accessible to all at any time. Smaller, independent developers and newcomers to mobile marketing can empower themselves with the knowledge, skills and best practices necessary to help engage their app audience.

Through the Academy, mobile marketers can find how-to videos on Appboy implementation, and easy instructions on how to create their first segment or campaign with push, email or in-app messaging. In addition to the basics, the Academy also serves as a constantly evolving, cutting-edge resource database that anyone, customer or not, can reference 24/7.

The Academy consists of three sections:

Quick Wins and Deep Dives: As the one-stop all-inclusive Help Guide for Appboy, marketers can skim the top tips for Quick Wins, or go deeper into sophisticated analytics and marketing automation techniques with Deep Dives. From setting up a first campaign to advanced features like "deep linking," the Academy serves as a comprehensive map for all beginning marketers, as well as a step-by-step training resource for innovative clients looking to dig deep.

Best Practices: One of the key advantages that enterprise clients receive from Appboy is the dedicated service of its Success Squad. The team provides customized, in-depth guidance on user engagement and ways to enhance app monetization – both from the perspectives of user behavior and psychology, and from how best to deploy Appboy's analytics and marketing automation tools. With Appboy Academy, the Success Squad's key insights are now available to all. Marketers can discover proven strategies and best practices relating to push notifications, the News Feed, email, in-app messaging and more.

New Features: Appboy is in a constant state of innovation. In the first few months of 2014 alone, Appboy announced a partnership with Nokia DVLUP, comprehensive support for Windows 8 and Windows Phone 8, enhanced location targeting, updated cross-platform SDKs, and radical, industry-first upgrades to its analytics platform. The Appboy Academy keeps clients up-to-date with the latest changes as they happen, pairing every update with the necessary advice and resources to help use the new and improved services.

In short, the Appboy Academy empowers all developers and marketers to apply Appboy's marketing automation services to their apps in the smartest way possible.

"We are entering a new era of Marketing Automation, where an email strategy alone is not enough. The best practices applied online do not successfully translate to the mobile world," says Mark Ghermezian, co-founder and CEO of Appboy. "Our decision to open up our Success Squad's elite insights and wisdom as a resource available 24/7 is simply because we believe successful marketing automation is essential to the future of every mobile app."

By pioneering this space and having this resource available to apps of all sizes, Appboy is both leveling the playing field and raising the quality of consumer engagement and marketing. Marketers can now improve the numbers that matter to them by effectively engaging their users beyond the initial download.

Discover more and get started today at

About Appboy:
Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSciuse Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit

Media Contact 
Jacqueline Wasilczyk, Appboy, 650.416.6985,