Appboy Expands Global Support With Launch of Baidu Push and Internationalization

NEW YORK, June 2, 2015 /PRNewswire/ -- Appboy, the leader in Mobile Marketing Automation, expands its offering of global services empowering marketers to better engage with customers all over the world. Appboy's internationalization allows marketers to easily communicate with their customers in hundreds of languages. With this multilingual support, mobile marketers can seamlessly distribute messages that have been customized for different languages and regions. Appboy's rich user profiles already parse, recognize and save nearly 1,000 languages across the globe at a per-user level. Now, marketers can leverage this data to craft a personal, highly engaging experience.

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"A recent study found that 55% of consumers will only purchase a product when information is in their native language, so it's more important than ever to engage with customers in their preferred language. One Appboy customer has already used our internationalization capability to quickly and easily send messages to users in 27 distinct languages as part of a single mobile messaging campaign," stated Mark Ghermezian, CEO and Co-Founder of Appboy. "The ability to internationalize multi-channel messaging campaigns isn't only essential to large brands – many small mobile-first companies have limited staff who will now be able to effectively communicate with a disproportionately large, global customer base." 

The smartphone revolution has transformed how people interact across the world. With mobile adoption soaring, it's imperative that marketers have the proper tools to reach their users across disparate languages and locales worldwide. There will be over 2 billion smartphone users by 2016, and China alone added 460 million smartphones in 2014 – in a population with less than 1% English-speakers.

Recognizing this, Appboy is also pleased to announce support for Android push notifications in China through Baidu Cloud Push. In most of the world, apps sending Android push notifications rely on Google Cloud Messaging to ensure that they actually reach their intended recipient. However GCM and the Google Play store are blocked in China, preventing Google-powered Android push notifications in that country from going through, and leading many Chinese Android users to download apps from other sources. One of the biggest sources is Baidu, which facilitated 41% of China's 23.4 billion app downloads in Q1 of 2014 and operates Baidu Cloud Push, an Android push notification delivery service widely used within China.

"Appboy is offering marketers significantly more accessibility into the Chinese market with the ability to effortlessly translate messages and engage customers with push messages through Baidu Cloud Push," added Bill Magnuson, CTO and Co-Founder of Appboy. "China has been traditionally difficult for marketers to penetrate due to the lack of Google Cloud Messaging, we are empowering marketers to break the barriers and engage with their customers globally."

About Appboy

Appboy is pioneering a new vertical in the marketing automation industry with a powerful platform designed for companies looking to build better relationships with customers through mobile and other emerging channels.

With its industry-leading 360-degree user profiles and audience segmentation engine at its core, coupled with an advanced multi-channel campaign creation and delivery system that automates life-cycle marketing campaigns, Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. The Appboy platform powers some of the most successful brands in the new mobile economy, such as PicsArt, iHeartMedia, EPIX, Urban Outfitters and many more. Each of these customers has benefited from Appboy's thought leadership, relentless innovation and focus on delivering tangible ROI. For more information, visit www.appboy.com.

Appboy Media Contact
Caitlin Boyd
973-937-7805
[email protected]

SOURCE Appboy

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