Appboy Grows With Addition Of Three Key Executives

New Talent from Google, Salesforce and Quartz Join Fast Growing Company

Jun 15, 2015, 08:00 ET from Appboy

NEW YORK, June 15, 2015 /PRNewswire/ -- Appboy, an intelligent CRM solution for mobile first marketers, today announced three key new hires, including digital media expert Marissa Aydlett as Vice President of Marketing, Oliver Bell, Vice President of Operations and Matthew McRoberts, Vice President of Partnerships. The company, which has been growing at a rapid pace since inception, works with a number of well-known brands including: iHeartMedia, Samsung, Gannett, Urban Outfitters, Epix, and Shutterfly to increase engagement, reduce churn and build mobile ROI.

As former VP of Global Marketing for Quartz (, the business news brand of Atlantic Media, Marissa's expertise centers on growing exceptional marketing teams that drive results. With a commitment to relentless innovation, Marissa will guide Appboy in delivering tangible ROI for Appboy customers, shaping the company's market position to further increase brand awareness and build strategic initiatives that support the next phase of Appboy's exceptional growth.

"We're rapidly accelerating at Appboy with growth among users and customers, new partnerships and onboarding talent that will help us continue this pace," said Mark Ghermezian, CEO and Co-Founder of Appboy. "These talented executives all offer proven track records in start-up environments, and have been instrumental in scaling the businesses of their former employers. Each will play a pivotal role as we pursue new avenues for growth."

Prior to Appboy, Marissa was crucial to Quartz's growth. Under her leadership, the marketing team helped Quartz achieve record results including: revenue growth of 400% year-over-year; advertiser growth of 300%; partner renewal rates of 85%; and recognition for client work among Adweek, Digiday and The Financial Communications Society.

Oliver Bell, a former Salesforce and Google executive, will focus on scaling the business for its next stage of growth as head of Appboy's sales operations and finance team. Prior to Appboy, Oliver was the senior director of sales and strategy at Salesforce, where he managed a number of teams related to revenue and operations and played an integral role in the sale of Buddy Media to Salesforce for $689 million. Previously, Oliver was a Finance Manager with Google; he holds an undergraduate degree from Harvard University and an MBA from Harvard Business School. 

Matthew McRoberts will head up partnerships and channel development with a focus on creating relationships with global marketing and media agency networks, technical enrichment partners and strategic alliances. A digital media and marketing pioneer, Matthew previously served as a Founding Partner at iris Worldwide, a global creative innovation network that works with clients such as adidas and Samsung. At iris, he established the agency's North American footprint and was responsible for agency growth and business strategy. Previously Matthew was the Chief Growth Officer at digital agency, MRY.

About Appboy

Appboy is pioneering a new vertical in the marketing automation industry with a powerful technology designed for companies looking to build better relationships with customers through mobile and other emerging channels. With its industry-leading 360-degree customer profiles and audience segmentation engine at its core – coupled with an advanced multi-channel campaign creation and delivery system that automates personalized, life cycle marketing catered to each individual customer's journey – Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. Appboy powers some of the most successful brands in the new mobile economy – such as EPIX, iHeartMedia, PicsArt, Samsung and Urban Outfitters – with our thought leadership, relentless innovation and focus on delivering tangible ROI. Appboy is venture funded and based in New York City. For more information, visit

CONTACT:  Jennifer Conway, 978-463-0289,