NEW YORK, Oct. 13, 2015 /PRNewswire/ -- Appboy, the leader in mobile marketing automation, today launched several new products that help marketers develop deeper relationships with their customers. With the expanded Intelligence Suite, marketers can tap into user data to predict the best channel and timing for campaigns, delivering the right content, in the most optimal channel, at the most ideal time for each individual customer. Appboy has also released expanded automation capabilities with the addition of various web messaging formats and analytics across modern-day mobile and desktop web browsers. These new offerings allow clients to engage with their customers on any device, connecting the dots between multi-channel campaigns at the speed of mobile.
To stay competitive in the rapidly evolving mobile space, marketers need predictive technology features to speed up, simplify and improve customer outreach. Appboy's Intelligent Delivery has helped marketers increase their push and email campaign conversions by 38% and 34% respectively since its launch. Given the success of that foundational product, Appboy has expanded its Intelligent Suite of products to now offer predictive multivariate testing through a multi-armed bandit algorithm (Intelligent Selection), forthcoming automatic customer segmentation (Intelligent Targeting) and message workflows to allow marketers to focus their creative minds on strategy and leveraging technology to assist in the execution.
"If you are not executing a data-driven mobile marketing campaign, you are late to the game," says Mark Ghermezian, co-founder and CEO at Appboy. "That said, 42% of consumers are still engaging with brands via web browsers. This means that fostering and maintaining long-term relationships with customers requires a multi-channel, cohesive and personalized marketing plan that will capture them no matter where they are - mobile, email, web or otherwise. Appboy's Intelligence Suite spans across all platforms and provides critical client data to assist in targeting, evaluating and refining customer relationships to drive real ROI for your business."
Web Messaging (web SDK)
As customers move between devices in their daily lives, Appboy connects their information and interactions to provide marketers with a complete view of their activity and needs. Marketers can finely tune their messaging and targeting across web, email, apps, wearables, TV and more — sending customers relevant information and building strong user experiences.
Appboy's new web SDK will support and enhance existing platform features, including identifying and segmenting users, recording purchases and scheduling custom events. Appboy customers will be able to utilize all messaging capabilities available for mobile apps, including formats like full-screen modals, sliders, newsfeed cards and landing pages on mobile and desktop web browsers. As always, real-time analytics and reporting are enabled with the web SDK.
Furthermore, marketers can leverage knowledge about how users interact with content to better understand their customer acquisition (user attribution analysis from channels such as Facebook), user dropoff (uninstall tracking), and user lifecycle (campaign connector). These insights are actionable across device through features like email re-engagement campaigns or data export.
Photobucket, an image and video hosting website, has implemented Appboy's web SDK to increase their customer engagement and tracking abilities. "We've been looking for a cross-platform approach to reach our customer base with a system that we can track activity all in one place," says Derek Cann, Senior Marketing Manager at Photobucket. "Their new functionalities provide a holistic approach to our customer outreach, allowing us to connect with users in-app, on our mobile platforms and our web portals."
For more insight into Appboy's web SDK and Intelligence Suite, visit www.appboy.com.
Appboy is pioneering a new vertical in the marketing automation industry with a powerful platform designed for companies looking to build better relationships with customers through mobile and other emerging channels.
With its industry-leading 360-degree customer profiles and audience segmentation engine at its core, coupled with an advanced multi-channel campaign creation and delivery system that automates life-cycle marketing campaigns, Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. The Appboy platform powers the most successful brands in the new mobile economy, such as PicsArt, iHeartMedia, EPIX, Urban Outfitters and many more. For more information, visit www.appboy.com.