Appboy Launches Next-Generation Marketing Automation Dashboard With Cutting-Edge Tracking and Engagement Features

Appboy enhances its marketing automation platform, providing marketers every tool they need to understand, engage and measure their mobile audience.

Jan 21, 2014, 11:00 ET from Appboy

NEW YORK, Jan. 21, 2014 /PRNewswire/ -- Appboy, the world's most innovative and comprehensive platform for mobile relationship management (MRM) and marketing automation, announces the launch of its next-generation Marketing Automation Dashboard, once again demonstrating its leading position in developing mobile solutions. Recent research has revealed that over 60% of mobile marketers are neglecting to measure in-app usage – a crucial mistake that impedes long-term user engagement and inhibits ROI. Appboy has recognized this industry need and its Success Squad has applied its expertise to give app developers and marketers the most effective dashboard solution to ramp up their MRM strategy and drive monetization.


The upgraded Appboy Marketing Automation Dashboard now boasts the following indispensable features:

  • A Brand New Campaign Analytics Page providing real-time statistics and information – such as open and engagement rates – on campaign performance for each multi-messaging type. The date range can be customized per your needs to only see the results of a particular time period, and the page offers day-by-day stats on deliveries.
  • The Campaign Overview Includes New Snapshots with a high-level view of the scheduled messages to be sent out in the coming week, as well as earlier ones. Information such as the number of users receiving each message on a per-campaign basis can easily be pulled, and campaign analytics data can be exported.
  • Multi-Channel Delivery and tracking is now enhanced through a more detailed breakdown of multiple message formats, and pop-up notifications are deployed while campaigns are being sent.
  • The New Layout makes it much easier to find a specific campaign on the homepage. In addition the UI has been updated and redesigned for ease of use with a sleek, modern aesthetic. 

With the new Marketing Automation Dashboard, mobile marketers have more control than ever before in targeting the right users at the right time with the right message. Recurring campaign schedules and automatic delivery in local time zones allows for a more hands-free approach. The Success Squad, Appboy's dedicated in-house team of mobile marketing experts, is available to help guide clients through the new features, and to set up an smart, practical system of monitoring and messaging that maximizes the app's ROI with minimal effort.

"Our commitment to our clients means that we are constantly working on providing the best mobile solutions," says Bill Magnuson, co-founder and CTO of Appboy. "The new Marketing Automation Dashboard provides a one-stop hub for an app's marketing team and developers, allowing them to create a deeper connection with their users by focusing on the important tasks that will generate high-value results."

This latest development follows on the heels of several exciting advances at Appboy over the past few months, from the raising of $7.6M in venture funding to the appointment of a new Vice President of Sales who's leading the company's global expansion. With mobile growth skyrocketing faster than ever at the start of 2014, Appboy leads the way in accelerating that growth through its commitment to state-of-the-art services in mobile relationship management.

On Tuesday 1/28 at 12:00 PM ET,  Appboy will provide a detailed walkthrough of these new changes as well as best practices on effectively using the new campaign stats. Please join by registering here.

About Appboy:
Appboy is the leading platform for mobile relationship management. The company enables the world's brightest companies to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Text+, Urban Outfitters, GSN and PopSci use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit

Media Contact                 
Jacqueline Wasilczyk, Appboy, 323.377.8012,