Appboy Open Access Provides Marketers Unparalleled Data Flexibility

NEW YORK, March 25, 2015 /PRNewswire/ -- Appboy, the leader in Mobile Marketing Automation, announces the launch of Appboy Open Access, allowing marketers to break down barriers and manage a reciprocal exchange of customer data and campaign analytics with other platforms via API.

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"We are liberating marketers from the restrictions of proprietary dashboards, allowing them to enrich external systems with Appboy data," says Bill Magnuson, CTO and Co-Founder at Appboy. "We realize the way brands engage users extend beyond our dashboard, and marketers need accessibility across various channels to develop cohesive omni-channel programs. Appboy Open Access empowers clients to create and leverage a 360-degree view of their customers by streamlining the transfer of data throughout the marketing, business intelligence and editorial systems of our customers."

With the launch of its new app, the editorial team at USA TODAY Sports Media Group needed easier and faster ways to send push notifications on late breaking news directly from their CMS. This not only simplified the distribution process, but also allowed USA TODAY SMG to act upon specific user segments established on Appboy's platform. "We found a great solution by building a simple tool with Appboy Open Access within WordPress VIP. It was easy to use, well documented and allowed us to build and start testing a solution with only a couple of iterations. The Appboy team was available to answer our questions and listen to feedback, which led to quick improvements," stated Todd Patrick, Senior Product Manager at USA TODAY SMG.

"The integration of user data and segments within WordPress VIP provides the USA TODAY SMG editorial team with engagement functionality that wasn't natively available in the CMS," added Magnuson.

"The Appboy service and API are instrumental to the success of our mobile product strategy," said Krys Krycinski, Head of Mobile at USA TODAY SMG.

Appboy Open Access allows for the export of daily and monthly active users, sessions, revenue and quantity of purchases, custom events, messaging and campaign analytics and user segmentation data. The feature fulfills marketers' needs for custom statistical analysis and advanced reporting on segments, campaign interactions and custom events. To learn more about Open Access, visit www.appboy.com/products.

About Appboy
Appboy is the global leader in Marketing Automation for Apps. The company's suite of services empower mobile brands to solve app abandonment and manage the customer life cycle beyond the download. Employing rich customer segmentation, multi-channel messaging (push notifications, in-app messages, email, News Feed) and multivariate testing, brands can effectively cultivate relationships with their user base. Clients like Urban Outfitters, LifeLock, Shutterfly and Anthropologie use Appboy to increase engagement, reduce churn and build mobile ROI. Appboy is venture funded and based in New York City. For more information, visit www.appboy.com.

Media Contact
Caitlin Boyd
Appboy
973-937-7805
[email protected]

SOURCE Appboy

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