AppCarousel to Present "The Fast Maturing Apps for TV Market" Paper at NAB 2013

LAS VEGAS, April 2, 2013 /PRNewswire/ -- NAB SHOW -- AppCarousel, a leading Custom App Store Platform, today announced it will be presenting its paper entitled, "The Fast Maturing Apps for TV Market," at this year's NAB Show as part of The "Web on TV" session. The presentation will be given by Terry Hughes, Managing Director of AppCarousel, and will take place on April 10 at 3:30 p.m. PT in the Las Vegas Convention Center, as part of the NAB Show on April 6-11 in Las Vegas, Nevada.

AppCarousel's paper will address the four key anticipated phases of the market for apps on TV, which include "Forming, Storming, Norming and Performing." The presentation will discuss how apps on TV are only now just "forming" and starting to come together as companies establish their technologies and more coherent strategies. Whereas, "storming" will happen when a clear leader emerges and it can storm the market, and "norming" is the phase when users will consume apps and engage with their TV in new ways. Finally, "performing" will come later, when TVs, set-top boxes, browsers and apps begin to perform the way they do today on mobile. Essentially, AppCarousel's presentation will analyze the status of apps for TV, and what it will take to make them a success.

"Apps and the web on TV is a hot topic in 2013. The aim of our presentation is to give a more balanced perspective on what we are seeing in the market," said Terry Hughes, managing director of AppCarousel. "Apps have been huge in the mobile space for many years, and AppCarousel has been a leading player in making that happen – so I will be offering insights into what has happened in mobile, drawing parallels with what's now happening in TV in order to help make sense of the fragmented world that is 'apps on TV' today."

To set up a meeting at NAB 2013 with Terry Hughes, Managing Director of AppCarousel, please contact [email protected]

"The Fast Maturing Apps for TV Market" paper will be available to registered attendees of the NAB Show – or email [email protected] after the conference for a copy of the paper.

About AppCarousel

AppCarousel is a leading turnkey Custom App Store Platform enabling app curation, merchandising, distribution and monetization across any screen. AppCarousel serves as a trusted partner to major organizations by powering their app strategies and making apps a key part of their business.  AppCarousel enables device manufacturers, operators, brands and media companies to capitalize on, and create new lines of revenues from the growing app ecosystem. AppCarousel, based in San Francisco, is part of Wmode Inc.  For more information, visit http://www.appcarousel.com/

SOURCE AppCarousel