Appfluent Appoints Louis Peduto Director of Sales

ROCKVILLE, Md., Dec. 1, 2011 /PRNewswire-USNewswire/ -- Appfluent Technology Inc., the leader in business activity and data usage software for Big Data, announced that Lou Peduto has joined the company as Director of Sales.   Lou will be responsible for the overall strategy and execution related to sales and customer success.

Lou joins Appfluent with over 25 years of senior sales leadership in the enterprise information management and data warehousing markets.  Most recently, Lou was Vice President of Sales at ListenLogic, a leading social business intelligence vendor.  Prior to ListenLogic, Lou was Sr. Director of EIM Sales at SAP having joined SAP through its acquisition of Business Objects in 2008, where he led North American EIM sales.  From 1999 through its acquisition by Business Objects in 2006 for $72 million, Lou was VP North American Sales at FirstLogic, a leading data quality software vendor

"I am thrilled to welcome Lou to the Appfluent team as we rapidly expand our business.  Lou's background and leadership skills will prove invaluable as we continue to meet the growing demand of our customers who need to manage exploding data volumes smarter," said Frank Gelbart, Appfluent CEO.  

Mr. Peduto holds an Associate's Degree in Electronics and Computer Programming from the Electronic Institute of Technology, and an Executive Management certification from the University of Illinois.

About Appfluent Technology

Appfluent delivers Analytics for IT to drive smarter decisions, faster and better aligned with the business. Appfluent Visibility® monitors business activity and data usage and provides analytics to more effectively manage exploding data growth.  With Appfluent enterprises get the insight needed to retain and optimize the most relevant data, eliminate waste, boost performance and slash data management costs.

For more information, visit http://www.appfluent.com or call us at 301.770.2888. Follow us on Twitter at http://www.twitter.com/appfluent.

Appfluent is a registered trademark of Appfluent Technology, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Appfluent Technology, Inc.