SELLERSVILLE, Pa., Dec. 7, 2010 /PRNewswire/ -- The Simon Group Inc., an award-winning, full service business-to-business marketing communications agency specializing in high tech and industrial accounts, has been hired by Applied Energy Systems (AES) of Malvern, Pa. to develop and implement an integrated marketing program for both AES as well as its Semi-Gas line of ultra high purity gas delivery systems.
The campaign will focus on total brand management as well as strategic market analysis and planning for the company and its products. Tactics used to educate the semiconductor market and related industries on the complete solutions provided by AES and its Semi-Gas product line will include both print and online advertising as well as public relations and direct marketing. This combination will ensure that AES gains widespread company awareness in relevant industries as well as targeted reach to key influencers.
Steven Buerkel, President of AES, noted, "Recent up-swells in the photovoltaic, optoelectronic, LED and biotechnology markets have contributed to a significant demand in the need for reliable, high purity gas delivery systems in component manufacturing. We needed a firm that could quickly recognize these opportunities and help us develop a uniform, clear communications strategy."
Since 1968, AES has produced ultra high purity gas handling and distribution equipment. In addition to producing the industry-leading Semi-Gas cabinet product line, AES manufactures the Millennium line of gas cabinets and valve manifold boxes as well as custom tool gas boxes and bulk gas delivery systems for the semiconductor, pharmaceutical, biotechnology, aerospace, university, research and development markets as well as government entities.
Founded in 1986, The Simon Group Inc. specializes in marketing high technology and industrial accounts, particularly in the electronics, instrumentation, military/aerospace, construction and test and measurement industries. Headquartered in a restored 18th century fieldstone farmhouse in Sellersville (Bucks County), Pa., the agency has clients throughout the world.
For more information, please contact Beth Smith, vice president of PR, The Simon Group Inc., 1506 Old Bethlehem Pike, Sellersville, Pa. 18960. Tel: 215-453-8700; Fax: 215-453-1670; Email: firstname.lastname@example.org; Web: http://www.simongroup.com.
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SOURCE The Simon Group Inc.