LONDON, April 13, 2011 /PRNewswire/ -- Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/ipa/48898/

The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.

In Part One of 'Applying Social Media From All Angles' on May 5th, it will be the turn of companies operating in this space to showcase and discuss their work.

The IPA will shortly be launching a Public Relationships Group. More on this at the event.

    Speakers include

    Nicola Mendelsohn - IPA, Karmarama
    Chris Reed - Brew Digital
    Paul Graham - Anomaly
    Nick Jones - I Spy Marketing
    Nigel Gwilliam - IPA


    Where and when

    IPA
    44 Belgrave Square
    London
    SW1X 8QS


    5th May, 15:30pm - 17:30pm. Please arrive for 15:00pm to register.
    The event is exclusive to IPA members and PR Newswire clients.

    For more information regarding this event please contact
    Paul Bateman
    Paul.bateman@prnewswire.co.uk
    +44(0)207-454-5221

SOURCE The IPA and PR Newswire