AppNexus Announces Key Senior Hire In Advertiser Technology Group
--AJ Kintner Joins Company as VP of Sales, DSP, Americas--
--Appointment Comes as AppNexus Prepares to Launch Aggressive Buy-side Initiative--
Apr 28, 2016, 08:30 ET
NEW YORK, April 28, 2016 /PRNewswire/ -- AppNexus, the world's leading independent ad tech company, today announced the appointment of ad tech veteran AJ Kintner as VP of Sales (Americas) for the Advertiser Technology Group (ATG), the business unit dedicated to producing best-in-class technology for marketers, advertisers, and ad tech companies that serve buy-side market participants. In this role, Kintner will help reintroduce the company's demand side platform (DSP) to marketers and agencies in the Americas. His hire comes on the heels of the appointment of former Microsoft executive Owen Sagness as VP of Sales in Europe and signals the company's preparation for an aggressive sales push in the buy-side market. He will report to Marcus Startzel, Chief Revenue Officer, DSP.
"AJ is an extremely well-known and highly respected executive with deep experience in quality and use of data," said Startzel. "As one of the first people to sell exchange-based media, he helped accelerate programmatic adoption from the early days and has an incredible network within the industry. AJ will be a great asset to the company as we continue to help clients transform the way they look at their technology and marketing investments."
Immediately prior to joining AppNexus, Kintner served as VP, Strategic and Platform Sales, at DoubleVerify where he helped networks integrate and implement DoubleVerify data directly into buying platforms. Previously he was VP of Sales at Adaptly, the marketing platform.
Earlier in his career, Kintner was the only sales person at Invite Media, where he served as Director of Sales. After Google acquired Invite, he remained as Director of Sales, Invite Media, Google. Kintner was also was one of the first employees at Atlas and helped to create that platform. He later served as account director at Right Media, where he was one of the first to sell large agencies on the concept of dynamic pricing across the Right Media Exchange. His 15 year+ career began as a Media Engineer at Avenue A.
"Over the past eighteen months, AppNexus has placed a great deal of public emphasis on its publisher suite," continued Startzel. "That gave our Advertiser Technology Group time to make major investments in our DSP technology and service offering. We plan to make a very aggressive sales and thought leadership push in the DSP space over the months to come as the era of programmable marketing comes to fruition."
AppNexus is a technology company that provides trading solutions and powers marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world's leading independent ad tech company, AppNexus is led by the pioneers of the web's original ad exchanges. Headquartered in New York City with 23 global offices, AppNexus employs more than 1000 of the brightest minds in advertising and technology who believe that advertising powers the Internet. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.
Share this article