LONDON, June 6, 2013 /PRNewswire/ -- AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, today hosted its first-ever European Summit in London. The event – which was attended by nearly 500 industry leaders from some of the world's most influential online advertising companies including Microsoft, WPP's GroupM, Hi-Media and others – featured lively panel discussions and conversations on the future of digital advertising in Europe. The company also announced significant new global hires, expanded partnerships and product innovations.
"AppNexus was built to be a world-class global business and the European market continues to be a major focus for us," said AppNexus CEO Brian O'Kelley. "We're convinced that Europe is leading the way in digital advertising, and we're privileged to be powering the most innovative businesses across the region."
New Global Hires
AppNexus announced two strategic hires to strengthen its global and European management teams:
- Brandon Paine, a long-time DoubleClick/Google executive, will serve as Vice President, Global Accounts, joining AppNexus' global leadership team and focusing on major global accounts and partnerships.
- Jerome Underhill, formerly at Advertising.com/AOL, will serve as Vice President, Services & Operations, EMEA, responsible for the company's Client Services and Business Operations for AppNexus across Europe, the Middle East, and Africa.
Read more in the press release here.
Advancing Mobile in Europe
Building on the mobile commitment announced at its San Francisco Summit in April, AppNexus highlighted early successes of its mobile buy-side beta. Since the beta launch in early April, AppNexus has seen a 67% increase in mobile impression requests, a 3x growth in the number of mobile-sized creatives in its system, and more than 250% increase in mobile spend.
Bringing the Human Touch to Ad Tech
AppNexus also provided Summit attendees with a sneak preview of "Project Tango," a pilot program for buyers and sellers that builds on the strengths of offline relationships by making it easier to bring them to programmatic buying. AppNexus is taking a top-down approach, developing a relationship-level solution that will give buyers and sellers a more holistic view of their partnership. The goal is to make working with partners simpler and more powerful with added transparency and operational efficiency.
AppNexus, which offers the most powerful, open and customizable advertising technology platform, serves the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Interactive Media (Deutsche Telekom) and Collective. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers the industry's most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Technology Crossover Ventures, Microsoft, Venrock, Kodiak Venture Partners, Tribeca Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz, Ron Conway and Khosla Ventures. For more information, visit www.appnexus.com.