SAN FRANCISCO, July 17, 2015 /PRNewswire/ -- AppsFlyer, a leading mobile marketing attribution analytics platform and Facebook Mobile Measurement Partner (MMP), announced today the availability of new Facebook ROI reports that allow app marketers to get real-time data on the return on investment for their Facebook ad campaigns. By combining in-app activity and lifetime value data with ad cost and other campaign details from Facebook, AppsFlyer can deliver real-time ROI reports on Facebook app install campaigns.
While ROI is advertising's holy grail, app marketers had previously been unable to measure the ROI of Facebook install campaigns as it was not possible to tie user's post-install behaviors back to the amount of money spent to acquire them. The only way to calculate ROI was to pull multiple reports from multiple sources, which delayed the response time and even then only painted a partial picture of campaign effectiveness.
With AppsFlyer's new advanced Facebook integration, app marketers can now get instant access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, ARPU and others—all through a centralized, easy-to-read dashboard. This information provides advertisers with the insight necessary to optimize their app marketing campaigns for increased ROI and overall effectiveness.
"Facebook is one of the most important sources of app installs in the entire ecosystem," said Oren Kaniel, co-founder and CEO of AppsFlyer. "Our new Facebook ROI reports, especially when combined with our click-through, view-through and multi-touch attribution, allow app marketers to make smarter, faster decisions to help improve the performance of their Facebook campaigns. Our reports are invaluable in helping marketers increase their investment in profitable campaigns and improve losing campaigns with full confidence that they're getting a positive return on their marketing investment."
Existing AppsFlyer customers can contact their account managers with questions regarding Facebook ROI reports. New customers can request a free demo or sign up for an account through the AppsFlyer web site at www.appsflyer.com.
AppsFlyer is a leading mobile advertising attribution & analytics platform that enables app marketers, brands and ad agencies to optimize their marketing spend by measuring their campaigns across more than 1,000 integrated mobile ad networks, including on Facebook, Google and Twitter. A single real-time dashboard gives users all the tools they need to achieve the biggest return on their marketing dollars, including campaign ROI, lifetime value, retention reports, attribution analytics, cohort analysis, retargeting attribution, TV ads measurement, OneLink smart deeplinking and more. The platform currently measures more than $1 billion in annual mobile ad spend and more than 300 million mobile app installs every month. Clients include The Wall Street Journal, L'Oreal, Baidu, Samsung, Mail.Ru and Hipmunk. For more information, visit www.appsflyer.com.
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