AppsFlyer Logs Major Growth for Mobile Campaign Measurement Platform
Appoints Client Services Director to San Francisco Office to Support Expansion
Nov 19, 2014, 12:13 ET
SAN FRANCISCO, Nov. 19, 2014 /PRNewswire/ -- AppsFlyer, a leading mobile attribution analytics platform, has logged record growth over the last year including a fivefold increase in monthly mobile app installs, a nearly sixfold increase in monthly mobile ad spend measurements, and high-profile new U.S. customers including Domino's and Autodesk. Rising U.S. traction led to the July opening of a San Francisco office and the appointment of Assaf Vaknin to head client services on the West Coast.
Other U.S. customers added in the last 12 months include eat24, Fiverr, Hipmunk, Kaspersky, Last Minute Travel and YPlan.
The growth reflects AppsFlyer's ability to help app marketers, brands and agencies measure mobile user acquisition across more than 600 integrated mobile ad networks from a single real-time dashboard in order to evaluate campaign performance and make better decisions on ad spending. Measurements span paid, organic, viral and social sources, including Facebook and Twitter campaigns.
In the last three months alone, AppsFlyer has doubled both revenue and staff. Between September 2013 and September 2014, mobile ad spending measured by the platform jumped from $14 million on 50 million mobile installs to $80 million on 250 million mobile installs. Strong growth is expected in the coming year, with a projection that the company's annual mobile ad spend measurement will surge from $900 million in 2014 to $3.5 billion in 2015.
Helping fuel that growth from San Francisco will be Vaknin, the company's new Managing Director, Client Services. He is an ad technology veteran with more than 10 years of global business development experience, including key leadership roles at Nordeus, Supersonic and Matomy Media group.
"The mass move to mobile has made it increasingly difficult for app marketers to cut through the noise. They need to target their marketing to get the most bang for their buck. That's why they turn to us," said AppsFlyer CEO & co-founder Oren Kaniel. "Our growth flows directly from our ability to help marketers survey the entire mobile ad space and quickly drill down to their most effective promotional outlets – all with one dashboard."
AppsFlyer closed on a $7.1 million Series A funding round from Pitango Venture Capital and Magma Venture Partners in March. The funds are helping the Israeli-based company scale globally, including establishing operations, hiring a local support team, and undertaking product development for the U.S. market. AppsFlyer is profitable and has more than 1,000 clients.
AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, brands and ad agencies to optimize their marketing spend by measuring their campaigns across more than 600 integrated mobile ad networks, including social campaigns on Facebook and Twitter. A single real-time dashboard gives users all the tools they need to achieve the biggest return on their marketing dollars, including campaign ROI, lifetime value, retention reports, attribution analytics, cohort analysis, retargeting, smart deeplinking and more. The platform currently measures more than $900 million in annual mobile ad spend and more than 250 million installs every month. Clients include Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan. For more information, visit www.appsflyer.com.
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