Aprica Baby Brand Makes Quick Family Getaways Possible by Introducing New Travel System & Playard to U.S. Product Portfolio

Aprica introduces modern design elements for parents seeking style and convenience

Oct 03, 2011, 05:30 ET from Aprica

ATLANTA, Oct. 3, 2011 /PRNewswire/ -- Premium global baby brand Aprica® introduced two new products today, designed for people who see parenting as a natural extension of their on-the-go lifestyle.  Moto™ Lightweight Travel System and Haven™ OpenAir™ Playard feature thoughtful innovations that make quick family getaways possible for parents and caregivers who like to include baby in every outing.

"As Japan's leading baby brand, Aprica understands how important modern, simple design is for parents on the go," said Jim Poppens, Vice President of Marketing for Newell Rubbermaid's Baby and Parenting Essentials global business unit. "We're bringing those favorite design elements to the U.S. market with Moto and Haven."

For Aprica parents, comfort, convenience and style are equally important.  Moto Lightweight Travel System combines the simple design Aprica is known for and modern elements for even the tech-savviest of parents.  

As part of the new offering, Moto's integrated SmartTray™ offers a viewing cradle compatible with most smart phones for baby's enjoyment, allowing parents to entertain their little one with games or educational videos while they stroll. And for snack time on the road, universal sippy cup holders accommodate double-handed cups.

Some of Moto's notable features include:

  • Sleek aluminum stroller frame sits at fewer than 20 pounds
  • A one-handed fold makes Moto ready for quick getaways
  • Oversized storage basket offers plenty of space to hold more than just the essentials  
  • Built-in seat ventilation allows maximum airflow to keep baby comfortable
  • 180-degree rotating  stroller canopy provides maximum shade on sunny days
  • Compatible with an Aprica A30 infant car seat (or any Graco® SnugRide) with no additional adapter

The Aprica Haven OpenAir Playard offers simplicity and functionality. With one-hand assembly, opening this playard can be done in a single step enabling parents to both set up and pack away in seconds.

Placement of structural tubes on Haven offers parents a 360-degree, unobstructed view of baby. Even when playing near the corners of Haven, baby is still visible at all times. Its OpenAir design allows for maximum airflow throughout the product creating an airy and open environment.

Haven's additional features include:

  • Quilted mattress pad offers superior comfort for baby
  • Liquid-repellent finish on the mattress makes cleaning easy
  • Convenient carry-case is included

Moto Lightweight Travel System is available in the Twilite, Spirit and Mulberri fashions (MSRP $300). Haven OpenAir Playard comes in the Twilite fashion (MSRP $160).

Moto is sold exclusively at Babies"R"Us in the Spirit and Twilite fashions, Haven is sold exclusively at Babies"R"Us in the Twilite fashion.  The Moto Lightweight Travel System will be available in the Mulberri fashion at specialty stores.

About Aprica®: From its first stroller in 1947, Aprica has helped parents around the globe share their world with their babies. Launched in Japan by Mr. Kenzo Kassai, Aprica soon expanded to Italy, working first as a distributor for an Italian stroller manufacturer, then designing and manufacturing its own stroller. In 1980, the company introduced the original compact stroller and extended its reach to the global market. Aprica products can be found in Europe, Asia Pacific, the Middle East and now the United States. Aprica products are available online at www.Babiesrus.com and at exclusive specialty retailers nationwide. Aprica is part of Newell Rubbermaid's global portfolio of leading brands.  

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