APRIL Travel Protection Launches Marketing Campaign In Conjunction With U.S. Expansion

MIAMI, May 28, 2014 /PRNewswire/ -- APRIL Global Assistance Network, one of the largest providers of specialty travel insurance, has expanded into the U.S. with the launch of APRIL Travel Protection (www.AprilTravelProtection.com). The company has retained New York-based KTCpr, an award-winning boutique public relations agency, to spearhead its strategic marketing campaign.

Established in 1988, APRIL Global Assistance Network is a worldwide multi-specialist insurer with a presence in over 40 countries and more than six million policyholders.

Its U.S. division, operating as APRIL Travel Protection, dedicated 2013 to laying groundwork by assembling local expertise and facilities. It now challenges the typical role of travel insurance by going above and beyond conventional offerings.

"Our unique value proposition is to provide hassle-free services to vacationers and alleviate any resulting stress that travel agents, operators and other suppliers may encounter," said Jason Schreier, CEO, APRIL-USA. "We have the ability to coordinate solutions and pay necessary expenses on-the-spot, allowing policyholders to often avoid having to go through claims reimbursement."

While most U.S. travelers purchase insurance they hope they will never need, APRIL educates policy holders on the full scope of services available to them.

APRIL's Stress Less Benefits address a wide range of inconveniences from trip interruption to emergency medical and evacuation. APRIL offers annual plans as well as upgraded single-trip policies featuring Cancellation For Any Reason (CFAR), Family Plan Pricing (children 18 and under covered under parent's policy), traveling pet protection and coverage for golf, ski and electronic equipment.

APRIL's recent introduction of Concierge and Travel Assistance Services makes travel more enjoyable with express airport security assistance, Smartphone applications, identity theft protection, airport parking, retail discounts, restaurant referrals, event ticketing and language services – automatically included with any policy for U.S. residents.

Multi-lingual U.S. call centers are available 24/7/365 via toll-free access from most destinations and other convenient support channels including Skype, texting, email and live chat.

A multi-tiered marketing and sales campaign will target key travel agencies, tour operators, airlines, cruise lines, car rental companies and hotels with both branded and white label travel protection plans.

APRIL Travel Protection is owned by APRIL, an international group with 45 operational companies in more than 40 different countries and annual sales exceeding $1.1 billion.

For more information, call 855-277-4587, visit www.AprilTravelProtection.com or e-mail [email protected].

SOURCE APRIL Travel Protection