Apsalar Launches Conversion Marketing Tools for Mobile Apps

SANTA CLARA, Calif., Sept. 14 /PRNewswire/ -- DEMO Fall 2010 Conference -- Apsalar, the next generation mobile analytics platform, today at Demo Fall 2010 launched a suite of new tools for mobile application developers and publishers that provide crucial data about how users interact with their apps so they can be optimized for the best possible experience.  The components of Apsalar's next generation mobile application analytics platform collect feedback, measure buzz and deliver metrics on user behavior so mobile apps can be tuned to provide the highest levels of customer satisfaction and revenue.        

The popularity of mobile apps has opened more channels than ever for developers and publishers to generate huge revenue streams; what's missing is a way to ensure users are delighted with their experience and want to come back.  Apsalar research shows that to date the top two download drivers are recommendations and consumer reviews.  Developers need proactive, fact-based and actionable insights to quickly address problems in their applications — before bad reviews appear.  Apsalar's analytics platform is focused on lowering user acquisition costs and generating repeat revenue on a per-user basis. Apsalar accomplishes this by letting developers and publishers:    

1. Understand their users better — up to now there has been no easy way to collect insightful, actionable mobile user interaction data
2. Cater to their users by linking their engagement and recurring revenue, thus singling out the most profitable user behaviors
3. Optimize mobile application conversions and satisfaction — taking best practices from the online world such as user conversion funnels, user segmentation, conversion rate optimization and personalization

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@Apsalarinc Launches Conversion Marketing tools for Mobile App Developers, Publishers at #Democon http://apsalar.com

Apsalar adapted these best practices to the mobile channel with an SDK that takes just a few minutes to install.  The Apsalar platform SDK provides developers and publishers the capability to gain the users they want and the feedback they need to get the conversions they deserve.  Apsalar's analytics platform consists of:

• ApScience, a user-centric conversion analytics tool that clearly defines, and then interprets different conversion funnels within an app or for publishers, across multiple apps. It presents developers and publishers with actionable insights so they can make better business decisions. By optimizing key conversion rates, ApScience bolsters revenue and profitability, and lowers user acquisition costs.
• ApFeedback, an in-app survey tool that allows developers and publishers to improve their app and mobile channel through measurement and brand perception. It establishes an ongoing dialogue with customers through increased user engagement without being disruptive.  ApFeedback consists of a web-based survey creation wizard, provides detailed reporting across mobile platforms and has real-time survey modification capabilities.  
• ApBuzz, a social sharing tool seamlessly integrated with Facebook and Twitter that gets apps discovered, increases traffic, and boosts downloads.

These tools have been designed specifically to work by themselves or in conjunction with the others to optimize the entire mobile application user experience lifecycle.  

Application developer Josh Michaels, creator of Magic Windows, the #1 Entertainment iPad app and a Top 10 overall paid iPad app, said "Getting direct feedback from customers has helped us align the direction of our products with their needs while avoiding negative reviews and feedback in the App Store.  What Apsalar is doing is essential for growing and managing my business. It is the future of mobile app analytics."

"Conversion marketing has been a practice web marketers have sworn by for years.  Similarly, mobile developers and publishers have always realized that they need to understand their users and usage much better than they do today, but until now the tools to do that didn't exist," said Michael Oiknine, co-founder and CEO of Apsalar.  "It's time for those within the mobile ecosystem to make consumers' experience with mobile apps as perfect as possible.  This means considering the big picture — everything beyond just counting downloads.  We've created a falling-down easy platform to measure end-user behavior that delivers the metrics needed to ensure developers and publishers profitably increase their user base, deliver a great experience and ultimately generate more revenues."  

About Apsalar

Apsalar provides a comprehensive analytics platform for mobile application developers and publishers.  Apsalar's mobile measurement and conversion tools work alone or in conjunction with one another to provide immediate, insightful and actionable information about users' app experience. This user-centric data creates opportunities to optimize conversion rates within an app or across multiple apps, maximize app usage and boost app downloads.  

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com.

SOURCE Apsalar