APT Index: Data from Sales Registers Across the Nation Shows Black Friday Weekend Retail Sales Down [-3.5%]
-November Sales Comps Up Before the Holiday, Suggesting Consumers May Have Been Beginning their Holiday Shopping Earlier-
WASHINGTON, Dec. 5, 2014 /PRNewswire/ -- Applied Predictive Technologies (APT) today announced that in-store sales for Black Friday Weekend were down [-3.5%]*, according to data from the APT Index of U.S. same-store retail sales. November sales comps before the holiday were positive [+1.1%]**, suggesting that consumers began their holiday shopping earlier this year.
Patrick O'Reilly, APT President & COO, said, "We believe that the APT Index is the first available source of actual retail sales for Black Friday this year. The APT Index showed a decrease in retail sales for Black Friday Weekend, but earlier in the month, we're seeing comps up. It's interesting to see that shoppers may be taking advantage of earlier holiday promotions."
Black Friday Weekend Retail Sales – by APT Index numbers:
The nationwide APT Index of same-store retail sales indicated that sales decreased [-3.5%] on Black Friday Weekend, driven by a decrease in number of transactions [-2.7%]. November sales before Thanksgiving, however, were up [+1.1%] according to the APT Index, suggesting that customers may have begun their holiday shopping earlier.
Black Friday Weekend retail sales comps varied among the Top 25 metro areas. The metro areas where the APT Index showed retailers performing the best were: Riverside, CA with a [+0.3%] sales increase; Philadelphia, PA [-0.7%]; and Tampa, FL [-0.7%]. The areas where the APT Index showed retail sales performing the worst were: Minneapolis, MN [-10.6%], St. Louis, MO [-9.0%], and Seattle, WA [-7.8%].
The APT Index includes a subset of APT's $2 trillion in annual sales data. The Index aggregates data from sales registers across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about retail sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically targeted analysis of retail sales available.
*All figures are a year-over-year, same-store comparison for Thursday through Sunday of Thanksgiving weekend (11/27/14-11/30/14 to 11/28/13-12/1/13).
**All figures are a year-over-year, same-store comparison for November before Thanksgiving (11/1/14-11/26/14 to 11/2/13-11/27/13).
For more information, visit: www.predictivetechnologies.com.
About APT
APT is the world's largest purely cloud-based predictive analytics software company. APT's Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT's client portfolio includes Walmart, Staples, Lowe's, SunTrust, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Taipei, and Tokyo. Visit www.predictivetechnologies.com to learn more.
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SOURCE Applied Predictive Technologies
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