SAN MATEO, Calif., Nov. 15, 2017 /PRNewswire/ -- Aptrinsic, the company behind the Product Experience Platform, announced the addition of account-based engagements to its solution. Designed for product managers and product marketers, the Aptrinsic platform enables companies to deliver great product experiences by guiding their customers to really know, love, and use their products.
Now, with account-based engagements, Software-as-a-Service (SaaS) product teams can personalize the product experience for a target company (i.e., account) and then measure the impact of this experience on conversion and product adoption rates.
"Our technology empowers product leaders to engage their accounts – and key personas within them – in a more coordinated way. As a result, their customers enjoy a more consistent and cohesive experience," said Mickey Alon, Chief Product Officer and cofounder of Aptrinsic.
As product teams onboard users from sign-ups to premium accounts, Aptrinsic enables them to deliver personalized messages and in-product guides targeted consistently at the account level and integrated with their go-to-market account-based marketing (ABM) programs.
With Aptrinsic account-based engagement, product teams can:
- Focus on account-level goals and success, including user activity roll-up, account-level custom attributes and account demographics and CRM data.
- Engage accounts and users that matter the most in personalized ways by leveraging account data to deliver personalized in-app engagements.
- Discover growth opportunities and address churn risk using powerful account-based analytics to measure feature usage, including custom metrics and in-app engagements with accounts.
"While there are numerous product analytics solutions available, most fall short in enabling product teams to take action in-product on these insights and engage customers in real time, while they are using the product," said Avi Avital, VP Customer Success at Anodot.
"We designed our platform to deliver both personalized individual and account-based product journeys," said Nick Bonfiglio, CEO and cofounder of Aptrinsic. "Being able to engage accounts and tailor their experiences is equally as important as engaging the individuals using your products or services."
Aptrinsic account-based engagements are available today. Visit www.aptrinsic.com to sign up for a free trial of our Product Experience Platform and this unique engagement capability.
To download the free book, "Mastering Product Experiences in SaaS: How to Deliver Personalized Product Experiences With Product-Led Go-to-Market Strategy," visit www.aptrinsic.com/book.
Aptrinsic provides a personalized product experience platform that helps companies retain and grow customers by creating real-time, personalized engagements driven by product usage. We believe that your product is your best sales tool — we help unlock its potential. Headquartered in San Mateo, California, Aptrinsic was founded by Nick Bonfiglio, former EVP of global product at Marketo, and Mickey Alon, former founder and CEO of Insightera, which was acquired by Marketo in 2013. Our investors include Dan Avida from Opus Capital and Tae Hea Nahm from Storm Ventures.
Director of Marketing, Aptrinsic