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Aqua Sphere & Michael Phelps Expand Partnership with Launch of Michael Phelps Swim Method

New line of products for children inspired by Michael Phelps Swimming philosophy to aid learn-to-swim and water safety initiatives


News provided by

Aqua Sphere

Apr 06, 2016, 06:00 ET

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VISTA, Calif., April 6, 2016 /PRNewswire/ -- Building on the successful launch of the MP brand of competitive swim gear and training equipment they created together, Michael Phelps, the most decorated swimmer of all-time, and Aqua Sphere, the premier swimming equipment manufacturer for fitness swimming and triathlons, have expanded their partnership to create a new line of products to help children learn to swim and become water safe. 

Aqua Sphere & Michael Phelps Expand Partnership with Launch of Michael Phelps Swim Method
Aqua Sphere & Michael Phelps Expand Partnership with Launch of Michael Phelps Swim Method
Aqua Sphere & Michael Phelps Expand Partnership with Launch of Michael Phelps Swim Method
Aqua Sphere & Michael Phelps Expand Partnership with Launch of Michael Phelps Swim Method

The Michael Phelps Swim Method offers products that support youth water safety, fun, and fitness through swimming. Combining Aqua Sphere's global product design expertise and distribution with Michael Phelps' experience at the highest levels of swim performance and his vision to change the world of swimming, the line features innovative swim products that are inclusive and accessible by a broad range of learning swimmers. 

"I was fortunate to be enrolled in a water safety class when I was five years old. Ever since, the pool has provided me with a place to have fun, stay healthy, set goals, work hard and gain confidence," said Phelps.

The Michael Phelps Swim Method line complements the philosophy and techniques used by Michael Phelps Swimming. The Michael Phelps Swimming curriculum has been implemented worldwide through private swim schools and the Michael Phelps Foundation's signature program – im – that is available at 35 Boys and Girls Clubs across 29 states, and 204 Special Olympics teams across 33 countries.

The earliest stages of Michael Phelps Swimming instruction help children build a healthy relationship with the water so they can become safe, comfortable and confident swimmers. The Michael Phelps Swim Method line, developed and designed by Aqua Sphere in close cooperation with Michael Phelps Swimming, is intended to help parents encourage fun and water safety with products that are appropriate for their child's age and ability.

LEVEL ONE – GET WET: SPLASH

Level one, for young children between six months and three years, uses repetition and play in a one-on-one setting with the parent or caregiver to acclimate young children to being in the water. The Michael Phelps Swim Method Baby Seat lets parents have the child in the water with them to help the child feel safe and supported. The baby seat has a unique catamaran shape design with side air chambers for a low and stable body position in the water so the child can start to experience buoyancy. The low position also facilitates easy face-to-face interaction with the parent.

LEVEL TWO – PRE-BEGINNER: FLOAT

This level helps children three years and older become comfortable under the water and floating in the water. The Swim Vest is a valuable buoyancy aid for children learning to float on their stomachs and backs. The design incorporates a handle on the back to allow parents to modify the child's body position as he or she is moving through the water. The swim vest comes in two sizes, with multiple adjustment straps to ensure a comfortable, customized, secure fit. The comfortable Arm Floats also offer a buoyancy aid for learning and gaining confidence in the water. The arm floats have dual, redundant buoyancy from soft fabric-wrapped foam plus an inflatable bladder, to give a secure, customized and comfortable fit. 

LEVEL THREE –BEGINNER: SWIM

At this stage, children are learning how to streamline their body and incorporate rhythmic breathing into the basic freestyle and backstrokes. They are also learning underwater breath control and the Michael Phelps Swim Method Dive Rings encourage that skill and boost the new swimmer's confidence. The colorful rings are designed to stand up in the water, making them easy to grasp, and their multiple-textured construction encourages tactile development. 

LEVEL FOUR – ADVANCED BEGINNER: TRAIN

Advanced beginners can swim partial laps and work to refine their stroke and breathing techniques. The Kickboard, designed with cutouts for various hand positions and curvature at the front of the board, allows swimmers to put their face in the water, encouraging proper streamline technique and providing a chance to practice rhythmic rotary breathing during kick drills.

"The Michael Phelps Swim Method products are purposeful tools designed to support the proven swim instruction techniques established by the Michael Phelps Swimming program," said Todd Mitchell, Business Line Manager of Aqua Sphere. "We're happy to be providing products that will help children discover the life-long joy of swimming." 

For more information about Michael Phelps Swim Method and products, please visit www.aquasphereswim.com/us/mp-swim-method-overview.

About Michael Phelps Swimming

Michael Phelps Swimming is a swimming instruction and development program based on the same approach and methodology that Phelps has used since he first got into the water.  Designed and structured by Phelps, his coach Bob Bowman, and his first swim instructor Cathy Bennett, Michael Phelps Swimming offers programming ranging from water safety and learn-to-swim for beginners adult and group swimming instruction; stroke refinement and development for pre-competitive and competitive swimmers to triathlete and open-water swimmers; elite coaching for world-class athlete development to customized programs for special needs individuals and groups. Michael Phelps Swimming is currently available through swim club licensing around the world as well as the Michael Phelps Foundation's signature program, im, that is implemented through Boys & Girls Clubs of America & Special Olympics International.

About Aqua Sphere

Established in Genoa, Italy, in 1998, Aqua Sphere is the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise and triathlons. With the launch of its cutting-edge Seal Mask—the world's first swim mask, the company set the industry standard and today continues to innovate with a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, footwear, and swim fitness and training accessories. The designs have gained the respect and loyal following of many celebrities and notable athletes, including the world's most decorated Olympian Michael Phelps, with whom Aqua Sphere is partnering to develop a global brand partnership. Alongside its parent company Aqua Lung and supported by an international distribution network, Aqua Sphere has grown into a worldwide enterprise representing unparalleled design, development and manufacturing expertise, with a global footprint in more than 60 countries. For more information, visit www.AquaSphereSwim.com or http://www.Facebook.com/AquaSphereSwim.

About Aqua Lung

Aqua Lung pioneered the creation of modern diving equipment in 1943 when Captain Jacques-Yves Cousteau teamed with Emile Gagnan to develop the first "aqua-lung" that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear. With a deep commitment to quality, research and testing, Aqua Lung has revolutionized the scuba diving experience by setting industry standards for scuba equipment in technology, comfort, safety and design. The company's rich history as an expert in the dive and water sports industry has led to the demand of Aqua Lung equipment for recreational, technical and military applications in more than 60 countries around the world, under the brand names of Aqua Lung, Aqua Sphere, Apeks, U.S. Divers, and Stohlquist. For more information, visit www.AquaLung.com or http://www.Facebook.com/AquaLungDivers.

Photo - http://photos.prnewswire.com/prnh/20160404/351348
Photo - http://photos.prnewswire.com/prnh/20160404/351305

SOURCE Aqua Sphere

Related Links

http://www.aquasphereswim.com

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