CHICAGO, March 6, 2018 /PRNewswire/ -- Dana Stotts was today named Senior Vice President, Director of Customer and Channel Strategy, at Arc Worldwide, the shopper marketing agency within the Leo Burnett Group. Stotts left FCB/RED Chicago for the newly created role at Arc, where he had previously spent four years as a senior vice president, group management director. Stotts starts in his new position immediately and will report to Elizabeth Harris, Executive Vice President, Head of Strategy, Arc.
"Dana has always had a talent for insights and strategy, as well as an unwavering commitment to growing his clients' business, delivering innovative customer and shopper experiences, and championing the creative process," said Harris. "He brings a wealth of experience to the strategy group and to the agency as a whole, and will further enable us to continue creating irresistible commerce for our clients."
Stotts will lead the channel and customer teams' strategy for the MillerCoors account, across the client's full house of brands. He is also tasked with building, developing and leading a center of excellence for Arc and Leo Burnett, focused on customer and channel strategy.
"Returning to Arc with the chance to develop a Center of Excellence that also focuses on my passion points – channel and customer strategy – is a one-of-a-kind opportunity," said Stotts. "When our channel and customer strategies are on point, we are even better poised to create irresistible commerce and to continue our upward trajectory as an agency."
Stotts is an award-winning, integrated marketing leader who has nearly 20 years of experience. He is best known for his channel, customer and shopper marketing leadership and innovation working with world-class clients including Jack Daniel's, Comcast, MilkPEP, Fisher-Price, Proctor & Gamble, MillerCoors, Gatorade, Tropicana and Walmart.
About Arc Worldwide
Arc is the lead brand activation and shopper agency within Publicis Groupe. We're headquartered in Chicago and have offices in 37 counties with 2,000+ employees. We create Irresistible Commerce using data-driven insights to power innovative brand activations at retail and beyond. Our understanding of categories and behaviors enables us to meet the needs of shoppers in today's omnichannel environment. To learn more about Arc, please visit www.arcww.com.
SOURCE Arc Worldwide