SALT LAKE CITY, May 27, 2014 /PRNewswire/ -- Archimedia Technology, a new company whose technology and applications bridge the gap between content producers and their archives without loss of quality, has retained Wall Street Communications as its media relations and content marketing agency of record. In this role, Wall Street Communications will work to help Archimedia raise awareness of its groundbreaking products, which facilitate the processing, conversion, and playback of mastering formats for the professional broadcast, digital cinema, and video archival industries.
"We recognized a clear break between content producers and their archives — an inability to maintain quality across complex file interchange and QC processes — and launched Archimedia to provide this critical element in production and archival workflows," said Mark Gray, CEO at Archimedia. "As we planned our market rollout, one of our first calls was to Wall Street Communications, which we knew could provide the expertise and resources necessary to raise the profile of Archimedia and the innovative products our company brings to market."
Prior to Archimedia's founding, available technologies for viewing archived files and produced content were designed for specific vendor formats and lacking in tools for objective file testing and QC. Archimedia's format-agnostic products allow users to access, play, manage, and test files in mastering, DI, digital cinema, and archive formats including 4K and JPEG 2000, to yield unprecedented accessibility, efficiencies, and quality.
"Archimedia solutions fill an important gap in the archiving field," said Susan Warren, president of Wall Street Communications. "We look forward to extending Archimedia's brand awareness as the company continues to develop products that give content producers a new level of access to their media assets."
Wall Street Communications provides media relations and content marketing services to the broadcast, production, cinema, and video/enterprise technology industries. The agency's clients include equipment manufacturers, industry associations, capital advisors, system integrators, software providers, production studios, and remote production providers. Leveraging the power of the trade press, social media, direct customer outreach, technology conferences, and special events, the agency has a unique range of experience in promoting the brands that are reshaping the media industry worldwide. In business since 1996, Wall Street Communications maintains corporate headquarters in Salt Lake City and satellite offices throughout North America and Europe. Learn more about Wall Street Communications at www.wallstcom.com.
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SOURCE Wall Street Communications