Are Khakis the Male Style Equivalent of the Little Black Dress?

According to a new survey, khakis deliver the same confidence and versatility for men as the LBD does for women.

May 21, 2013, 10:35 ET from Mountain Khakis

JACKSON HOLE, Wyo., May 21, 2013 /PRNewswire/ -- Like the essential Little Black Dress, when in doubt, wear khakis.  More than 80 percent of men said that when they weren't sure what to wear for an event, they would wear khakis, according to a new survey by Mountain Khakis®, a leading mountain-inspired lifestyle apparel brand based in Jackson Hole, Wyo. More than 60 percent of respondents said that when it comes to bottoms, khakis make them feel most confident.  "Where women go to the little black dress as a trusted style staple, men reach for their favorite khakis," said Jen Taylor Muhr, creative director for Mountain Khakis, often tagged the "Best Damn Khakis."

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Khakis may also be the man's version of a shoe addiction: More than one-quarter of respondents reported owning seven or more pairs of khakis, and more than half reported owning five or more pairs.

"With the exception of a black-tie event, khakis take men everywhere they want to go, from the boat to the boardroom, from a day of hiking to a date, from yard work to a wedding," said Muhr. "The versatility of khakis actually surpasses that of the LBD. You likely wouldn't mow the yard or rock climb in your little black dress but you sure can in your khakis."

Said one respondent, "You can fish, hunt, go to work, a date...all in the same pant! They can be spruced up or laid back, just by changing the shirt or shoes." Almost half reported wearing khakis to a wedding (46%), and 5 percent of respondents said they wore khakis to their own wedding.

As for commitment to their kindred khakis, close to half of respondents (47%) said they have a pair of khakis older than their current relationship. Almost 45 percent have khakis that are five years or older, and 6 percent have khakis that span more than a decade. And loyalty to their pants runs deep for many men.  Amazingly, 60 percent of respondents said they would rather give up beer than their favorite pair of khakis. 

For better or worse, in sickness and in health, to days in the yard, to nights out on the town, men are standing by, and in, their khakis.

And how do women, the originators of the LBD feel about their men in khakis?  Close to all women (96%) who responded to the survey said they like a guy in khakis. More than half of women respondents (54%) said a man in khakis is sexier than in jeans. And what celebrity wears them best? According to more than one third of the ladies from the survey, why sexy Matthew McConaughey, of course.

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Terri Barnes

SOURCE Mountain Khakis