Ares Technology Consultants Rebrands as Ares Technology, Unveils New Visual Identity and "Advise. Design. Deliver." Platform

Name change and new integrated services platform reflect the firm's evolution into a full-lifecycle partner for mission-critical infrastructure projects

RATHDRUM, Idaho, Sept. 30, 2026 /PRNewswire/ -- Ares Technology Consultants today announced it is rebranding as Ares Technology, introducing a new visual identity and a restructured services platform built around three integrated capabilities: Advise, Design, and Deliver.

The new name reflects how the firm has grown. What began as a technology design consulting practice has expanded into a broader platform spanning advisory, design management, and technical delivery, Ares added operational services in October 2025 and development services in April 2026. That growth strengthened the firm's capabilities but also created some inconsistency in how clients and industry partners understood the full scope of what Ares offers. Dropping "Consultants" from the name and introducing a single, unified platform is intended to resolve that ambiguity: Ares is no longer solely an advisory firm, but a partner that carries projects from early strategy through execution and turnover.

Alongside the new name, Ares is introducing "Advise. Design. Deliver.", three plain-language pillars that replace the firm's previous service categories (Development, Design, and Operational/FM&O) and map directly to how owners and developers make decisions on a project:

Advise - Development Strategy & Owner Advisory. Decide what should happen. Ares helps owners and developers navigate early-stage site, power, and infrastructure decisions to reduce risk before capital is committed.
Design – Telecommunications Design and Integrated Design Management. Define how it gets built. Ares turns strategic decisions into coordinated, executable technical designs.
Deliver - Project Operations & Technical Delivery. Make sure it gets delivered. Ares provides on-site technical delivery, QA/QC, commissioning, and turnover support through project completion.

"Ares Technology is a more accurate name for the company we've become. As we added capabilities over the past year, it became clear that our old service categories no longer described what clients were actually hiring us to do. Advise, Design, and Deliver gives the market one clear way to understand where we can help, whether that's a single engagement or the full platform, from the first strategic decision through operational turnover," said Jay Brummett, Chief Infrastructure Officer of Ares Technology.

Each capability is available as a standalone engagement or as part of the integrated platform, allowing clients to engage Ares at any point in a project's lifecycle without committing to services they don't need.

The new name, logo, and website are live as of today. The firm's legal entity, existing contracts, and points of contact are unaffected by the change.

About Ares Technology
Ares Technology is an advisory, design, and technical delivery firm serving mission-critical infrastructure and data center projects, headquartered in Coeur d'Alene, Idaho. Founded in 2015, the firm brings together three integrated capabilities, Advise, Design, and Deliver, helping owners and developers navigate early development decisions, coordinate technical design, and execute through construction, commissioning, and turnover. Ares Technology partners with clients across the project lifecycle to reduce risk and move critical infrastructure forward, with the end in mind. For more information, visit www.arestc.com.

Media Contact
Jackie Pasierbowicz
Head of Strategy
[email protected]

SOURCE Ares Technology