Argo Tea Taps Acquity Group as Search Agency of Record

Acquity Group will help Argo Tea improve its customer experience both in-store and online leveraging applicable digital channels.

Mar 07, 2013, 11:38 ET from Acquity Group LLC

CHICAGO, March 7, 2013 /PRNewswire/ -- Acquity Group (NYSE AMEX:  AQ), a leading global Brand eCommerce® and digital marketing company, has partnered with Argo Tea, Inc. to support the brand's digital marketing capabilities as it expands across the U.S. and internationally.

A fast-growing, popular destination for tea lovers, Chicago-based Argo Tea is dedicated to bringing together tea, coffee and food artisans. The brand is best known for its "one customer and one cup at a time" experience. Argo Tea engaged Acquity Group to evolve its digital offerings both in-store and online to more accurately reflect the brand's promise across channels.

"Our customers have come to expect high-quality products from Argo Tea, and we want to ensure we deliver the best we have to offer, regardless of where our teas are purchased," said Arsen Avakian, Founder and CEO of Argo Tea. "Acquity Group's experience and culture is a natural fit for our needs. Acquity Group's data driven approach to Search and Display is innovative. We are looking forward to giving our customers 24/7 access to our brand through a focused digital strategy, providing community-focused information and valuable content across channels."  

As a strategic partner, Acquity Group will develop and manage Argo Tea's Search Engine Marketing (SEM) efforts to help the company build loyalty and appeal to their on-the-go customers.

Many of Argo Tea's digital marketing initiatives will be aimed at enhancing its loyalty program and increasing membership, particularly on mobile devices. With the help of Acquity Group, the program will encompass more personalized information, location-based specials and targeted promotions to expand on its existing program.  

"Partnering with a local, Chicago brand is always exciting for us," said Ray Grady, Executive Vice President at Acquity Group. "We look forward to working together to introduce the brand and its values to a larger, global audience, while also unveiling an improved level of interaction for current customers."   

To learn more about Acquity Group's award-winning projects and digital marketing capabilities, visit

About Acquity Group
Acquity Group is a leading global Brand eCommerce® and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create unique brand experiences that build firm customer relationships. Acquity Group works with leading brands like Adobe, AT&T, General Motors, Motorola, and Saks Fifth Avenue through offices in North America. To define a unique perspective for your business, contact Acquity Group at

About Argo Tea
Argo Tea, Inc. is a Chicago-based food and beverage company responsible for pioneering the innovative tea cafe concept. We are passionate about bringing teas directly from growers around the world, and blending them into unique and delicious signature beverages and teas. We are committed to being a sustainable business by working with the best local and global tea, coffee, and food artisans, and by contributing back to our communities to promote a healthy lifestyle and the conservation of natural resources. We are dedicated to delivering consistent quality and a genuine customer experience "one customer and one cup at a time," and to providing the "Argo experience" through our innovative approach of rediscovering the diversity and tradition of teas. Our signature drinks are made with all-natural "ingredients with purpose". Founded in 2003 and headquartered in Chicago, Illinois, we are proud of our Chicago heritage. We have retail partners across the globe, and our cafes are located in Chicago, New York, St. Louis, Boston, and Beirut. Our products are available for distribution, foodservice, retail, and hospitality companies in the U.S. and internationally. Learn more at

Emily Johnson
Walker Sands Communications
(312) 267 2939

SOURCE Acquity Group LLC