AUSTIN, Texas, March 26, 2019 /PRNewswire/ -- argodesign, a product design consultancy and incubator of new experiences, is proud to announce further expansion into Europe, with the introduction of our Amsterdam studio. With a growing product design demand beyond the U.S., argo's hire of veteran design heavyweights means our customers will have fresh, creative thinking at the ready and around the globe.

argo Amsterdam will hit the ground running on day one, with a seasoned team already well-known for its work with NS Dutch Railway, Facebook, Elsevier, Philips and a large Dutch bank. Tjeerd Hoek, coming off a decade long stint as VP at frog design, and Joe Fletcher, former Co-founder and Executive Director at Raft and Creative Director at frog design, will lead the studio, deepening the argo bench of experienced designers, expert technologists, strategic thinkers, and passionate makers. The talent the Amsterdam team brings is a reflection of the incredible work Joe and his co-founders Guus Baggermans, Matthias Dittrich, and Servé Custers did at their previous outfit, Raft, in addition to decades of experience in the industry.

"From day one of our founding, we've been intent on rethinking how a design consultancy is run," said Mark Rolston, argodesign Founder and Chief Creative. "We are always looking for complex, interesting problems to solve. It's important to us to build something that will last, something bigger than ourselves. Amsterdam is an ideal city for this vision. It is a center of design and top talent, which is clear in the incredibly talented team kickstarting our first European studio."

As a design consultancy, growth partner to entrepreneurs, and incubator of new products and experiences, argodesign has built an amazing market presence and client roster - including  Magic Leap in AR, CognitiveScale in AI, and Sam's Club in retail - helping forward-thinking companies combine their physical and digital spaces. The new Amsterdam studio sets argo up even better to help its clients transform digitally.

"Great user experience design is not a commodity, despite a common industry narrative that says otherwise," said Tjeerd Hoek, Head of Creative, argo Europe. "We take a nimble but deliberate approach with our clients, tying all design decisions back to business strategy and doing everything we can to understand the full picture of what they and their customers need, want, and do. With that mindset, the creative team that we now have in Amsterdam and the U.S. is primed to push the boundaries of how we deliver design, innovation and digital strategy with real business impact, bringing delight to users at a global scale." 

About argodesign
argodesign is a product design consultancy, growth partner to entrepreneurs, and incubator of new experiences. We create products that hide their technological prowess, evoke delight, and demonstrate simplicity and value. Our team is made up of experienced designers, expert technologists, strategic thinkers and passionate makers. To learn more, please visit www.argodesign.com.

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