ARIANA GRANDE DEBUTS TWO WICKED-INSPIRED FRAGRANCES AHEAD OF THE RELEASE OF WICKED: FOR GOOD, IN PARTNERSHIP WITH LUXE BRANDS AND UNIVERSAL PICTURES

NEW YORK, Sept. 23, 2025 /PRNewswire/ -- Ahead of the cinematic conclusion to last year's global cultural sensation Wicked, Academy Award-nominated and Grammy-winning global sensation Ariana Grande unveils two limited-edition fragrances, Glinda Bubbly Pink and Elphaba Enchanted, on October 1 in partnership with Universal Pictures.

"Being part of Wicked is something I will cherish forever," says Grande. "Stepping into Glinda's shoes and being trusted to tell her story has been one of the most special and meaningful experiences I've ever had. Fragrance has always been such a personal way for me to connect with people because of the way it's able to capture a feeling, a memory, a moment. I even used fragrances on set to help differentiate between when she is younger and older as well. I wanted to find a way to pay tribute this chapter and honor these amazing, once-in-a-lifetime, characters and really capture what they represent through fragrance – the light, the complexity, the beauty of both Glinda and Elphaba. This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters."

The dual fragrance launch highlights the spirit of Wicked's two iconic leads, presenting two distinct olfactive signatures that reflect the timeless story of friendship, destiny, and identity. Together, Glinda Bubbly Pink and Elphaba Enchanted embody the balance of light and shadow and embrace the duality each character finds within themselves.  

THE FRAGRANCES

Glinda Bubbly Pink:

A magical and effervescent blend of juicy Nectarine, Pink Sparkle Apple, and Charming Princess Tulips that will leave you feeling like you're floating through the air. True to Glinda's character, this beautiful fragrance remains grounded with notes of Sandalwood and Sugared Musks.

Elphaba Enchanted:

The striking and enchanting counterpoint is complex, layered, and surprisingly addictive. With notes of Green Glow Apple, Midnight Black Plum, and Moon Flower, the fragrance is wrapped with smoldering Oudwood, Oak Moss, and Vanilla Elixir as a tribute to the forest where Elphaba's most pivotal moments take place.    

THE DESIGN

Both sculptural in form and cinematic in detail, the bottles are designed in the signature hues of the characters: the darlingest pink for Glinda Bubbly Pink and a mesmerizing shade of emerald for Elphaba Enchanted. Each fragrance is adorned with a distinctive cap inspired by the character's iconic headpieces: Glinda's faceted crown that radiates light from every angle, and Elphaba's sleek, architectural hat silhouette. Together, they capture the essence and epic contrast at the heart of Wicked: For Good.  

PRICING

Glinda Bubbly Pink Eau de Parfum Spray, 3.4 FL OZ/100 mL                       $72.00
Elphaba Enchanted Eau de Parfum Spray, 3.4 FL OZ/100 mL                      $72.00

All prices are manufacturer's suggested retail prices in US dollars.

LAUNCH TIMING

North America:

• US: Ulta Beauty preview 10/1, online 10/3 and in-stores 10/5
• Mexico: Ulta Beauty and Liverpool online and in-stores 10/1

International Key Markets:

• UK: 10/1
• Ireland: 10/1
• Australia: 10/15
• Pan Europe exclusive with Douglas: 10/21
• South Korea with Olive Young online and in-store: 11/1
• Chile: 11/15
• Columbia: 11/15

ABOUT ARIANA GRANDE
Ariana Grande is an Academy Award® and Golden Globe® nominated actress and Grammy® Award winning musician. She was most recently seen starring as Glinda in Part 1 of Jon M. Chu's feature film adaptation of WICKED. The film premiered November 2024 and has grossed over $750 million globally, making it the highest-grossing film ever based on a Broadway musical. Grande's portrayal of Glinda earned her an Academy Award®, Golden Globe, BAFTA, Critics Choice, and SAG nomination for Best Supporting Actress. Grande will return to her role as Glinda in the sequel WICKED: FOR GOOD, which will open in theaters on November 21, 2025. It was also recently announced she will begin production on the next installment of the MEET THE PARENTS franchise opposite Robert De Niro and Ben Stiller. 

In music, multi-platinum recording artist Grande has delivered seven consecutive platinum-selling albums and earned over 55 billion streams on Spotify while rapidly becoming one of the biggest pop stars of her generation. In 2019 she was the first artist to hold the top three Billboard Hot 100 spots since The Beatles in 1964 with "7 Rings," "Break Up With Your Girlfriend, I'm Bored," and "Thank U, Next". In 2023, Grande became the female artist with the most songs in the Spotify Billions club, a record she still maintains. Grande released her seventh studio album Eternal Sunshine in March 2024. The album's first two singles "yes, and?" and "we can't be friends (wait for your love)" each debuted at #1 on the Billboard Hot 100; It also marked Grande's first instance of reaching the top of both the Billboard Hot 100 Songwriters and Hot 100 Producers charts. In 2025 she released the deluxe album alongside a short film, Eternal Sunshine: Brighter Days Ahead, which propelled the album to a third week atop the Billboard 200 chart. At the 2025 awards ceremony, Grande received three MTV Video Music Awards in the categories of Video of the Year, Best Pop, and Best Longform Video for Brighter Days Ahead.

ABOUT LUXE BRANDS
LUXE Brands, Inc. is a globally renowned beauty company known for developing high-quality beauty and cosmetics brands that inspire consumers around the world. With offices in New York City and Florida, the company has received numerous awards worldwide for its innovative approach to design, marketing, and brand building with a digital focus. Its entire portfolio includes Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors for the Hummer brand. 

About Universal Pictures' Wicked: For Good
And now whatever way our stories end, I know you have rewritten mine by being my friend …

Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion in Wicked: For Good.

Directed once again by award-winning director Jon M. Chu and starring the spectacular returning cast, led by Academy Award^® nominated superstars Cynthia Erivo and Ariana Grande, the final chapter of the untold story of the witches of Oz begins with Elphaba and Glinda estranged and living with the consequences of their choices.

Elphaba (Cynthia Erivo), now demonized as The Wicked Witch of the West, lives in exile, hidden within the Ozian forest while continuing her fight for the freedom of Oz's silenced Animals and desperately trying to expose the truth she knows about The Wizard (Jeff Goldblum). 

Glinda, meanwhile, has become the glamorous symbol of Goodness for all of Oz, living at the palace in Emerald City and reveling in the perks of fame and popularity. Under the instruction of Madame Morrible (Oscar^® winner Michelle Yeoh), Glinda is deployed to serve as an effervescent comfort to Oz, reassuring the masses that all is well under the rule of The Wizard. 

As Glinda's stardom expands and she prepares to marry Prince Fiyero (Olivier award winner and Emmy and SAG nominee Jonathan Bailey) in a spectacular Ozian wedding, she is haunted by her separation from Elphaba. She attempts to broker a conciliation between Elphaba and The Wizard, but those efforts will fail, driving Elphaba and Glinda only further apart. The aftershocks will transform Boq (Tony nominee Ethan Slater) and Fiyero forever, and threaten the safety of Elphaba's sister, Nessarose (Marissa Bode), when a girl from Kansas comes crashing into all their lives.

As an angry mob rises against the Wicked Witch, Glinda and Elphaba will need to come together one final time. With their singular friendship now the fulcrum of their futures, they will need to truly see each other, with honesty and empathy, if they are to change themselves, and all of Oz, for good.

Wicked: For Good also stars Emmy nominee Bowen Yang and Bronwyn James as Glinda's fawning assistants, Pfannee and ShenShen and BAFTA and Grammy nominee Sharon D. Clarke (Caroline, or Change) as the voice of Elphaba's childhood nanny, Dulcibear.

The film is produced by returning Tony and Emmy winning powerhouse Marc Platt p.g.a. and by multiple Tony winner David Stone. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox. The first film, Wicked, released in November 2024, earned 10 Academy Award^® nominations, including Best Picture, and won the Oscars^® for Costume Design and Production Design. To date, the film has grossed $750 million worldwide.

Wicked: For Good is based on the generation-defining musical stage play with music and lyrics by legendary Grammy and Oscar^® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman & Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz.

SOURCE Luxe Brands Inc