Arista Demand Hires Jordanna Howard to Strengthen the Company's Continued Growth
SAN FRANCISCO, Sept. 1, 2026 /PRNewswire/ -- Arista Demand, a leading provider of B2B demand generation solutions, is pleased to announce Jordanna Howard has joined the company as VP, Global Integrated Sales, effective September 1, 2026.
Prior to joining Arista Demand, Jordanna spent five years at Veritas Media Group, serving as VP of Client Services. Jordanna played a key part in growing VMG's client portfolio and driving net-new revenue through new business partnerships, while also expanding and strengthening existing client relationships. She was instrumental in championing VMG's reputation for white-glove service, exceptional client experiences, and long-term client success.
Jordanna joins Arista Demand as the organization continues to expand its capabilities, strengthen and build client partnerships, and help B2B organizations connect with the right prospects through results-driven demand generation and media initiatives.
"We are thrilled to welcome Jordanna to Arista Demand," said Managing Director, Jennifer Sand. "She brings tremendous experience, energy, and a client-focused approach that aligns perfectly with how we work. Jordanna will be an important part of our continued growth, and we're excited to have her on the team."
In her new role, Jordanna will focus on client development, partnerships, and sales. Her experience in digital and non-traditional media will further strengthen Arista Demand's ability to deliver innovative and integrated, measurable solutions, beyond lead gen, for clients.
"I'm excited to join Arista Demand and become part of a team that is so focused on its clients and their success," said Howard. "I look forward to contributing to the company's growth and helping our clients achieve meaningful results."
Jordanna lives in Napa, California, with her partner, Jeff, and daughter, Mackie. Outside of work, she loves spending time with family and friends and is passionate about giving back.
She serves on UCSF's Board of Directors for "All May See" vision foundation as well as sfBIG's Board, supporting and connecting the Bay Area advertising community. Jordanna is also actively involved in her daughter's school and is the troop leader for her local Girl Scouts Brownie troop.
About Arista Demand
Arista Demand helps B2B organizations accelerate revenue through intent targeted demand generation programs designed to connect brands with their respective audience that matter most. Through a combination of intent, 1st party data, strategy, technology, and client-focused execution, Arista Demand helps marketers build pipeline and drive measurable business results. Arista Demand brings buyers and sellers together around the globe.
SOURCE Arista Demand
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