BASKING RIDGE, N.J., March 31, 2017 /PRNewswire/ -- Arla Foods (Arla) today announced it is celebrating National Grilled Cheese Month with 12 days of social giveaways and activities. The celebration kicks off tomorrow (April 1) and leads up to National Grilled Cheese Day on April 12 when one lucky Arla follower will receive a grand prize giveaway of a year's worth of cheese.
The celebration is the ideal way to introduce Arla's new Medium Cheddar slices, perfect for melting in a grilled cheese sandwich. Medium Cheddar joins Arla's family of grilled cheese-ready sliced varieties, including Havarti, Gouda, Fontina and Muenster. Available at grocery retailers nationwide, Arla's fewer-ingredient offerings continue the company's mission to provide American consumers with dairy products free from added rBST growth hormones*, artificial flavors and artificial preservatives.
"American's eat more than 2 billion grilled cheese sandwiches each year1," said Don Stohrer Jr., CEO of Arla Foods. "We want to support that — and celebrate this holiday — by having fun with our 12-day countdown and by introducing new, great-tasting grilled cheese recipe ideas."
Arla is encouraging a proper homage to cheese by celebrating National Grilled Cheese Day in deliciously cheesy ways:
12 Days of Grilled Cheese
The 12-day countdown to National Grilled Cheese Day (April 12) consists of all things grilled cheese, from a grilled cheese party piñata, to grilled cheese lockets and cheesy holiday sweaters. Social media giveaways will be awarded to participating Arla social media followers. A selection of the planned giveaways include:
Grilled cheese locket of love
Do you love grilled cheese sandwiches with all your heart? Then you better follow along. Arla will be giving away golden lockets that feature a photo of the winner on one side, and a grilled cheese on the other. Many will enter, five will win!
Cheesy sweater giveaway
Who says tacky holiday sweaters are just for December? Arla believes National Grilled Cheese Month deserves them too! One lucky winner will receive a tacky grilled cheese holiday sweater featuring a hand-knitted grilled cheese sandwich. Merry National Grilled Cheese Month!
365 days of grilled cheese
The grand finale of our countdown to grilled cheese day will see one Arla follower win enough cheese to make a grilled cheese sandwich every day for a year. To win, followers simply have to share how much they love grilled cheese and how they are celebrating for Grilled Cheese Day – creativity will be rewarded!
Follow Arla USA on Facebook and Instagram to celebrate National Grilled Cheese Month. Arla products are available at grocery stores nationwide. For more information or to find a retailer near you, visit ArlaUSA.com.
About Arla Foods
Arla, the fourth largest dairy in the world, is a Denmark-based cooperative owned by dairy farmers and a true farm-to-fridge company. It is 100 percent farmer-owned by more than 14,000 farmers – with products sold in more than 100 countries. Arla cream cheese is produced in Arla's Holstebro dairy in Denmark. Arla Havarti, Gouda, Muenster and Fontina products are all produced at the Hollandtown Dairy in Kaukauna, WI. All Arla cheese is naturally good, free of added hormones*, artificial flavors and preservatives and crafted with quality, natural ingredients. From breakfasts to afternoon snacks and everything in between, Arla is the better-for-you cheese families will love.
*No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.
1 Source: NPD Group
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SOURCE Arla Foods