Arlo Announces $4M Seed Funding to Help Small Business offer Affordable Health Insurance

With support from Upfront Ventures, 8VC, and General Catalyst, Arlo is reshaping self-funded health insurance with AI-driven underwriting and value-based care.

NEW YORK, March 25, 2025 /PRNewswire/ -- Arlo, the AI-powered health insurance underwriter for small businesses, today announced $4 million in seed funding led by Upfront Ventures, with participation from 8VC and General Catalyst. Within its first year, the company has already written mid-eight figures in premiums, partnering with industry-leading reinsurers, including industry-giant Nationwide, to deliver innovative health plans that prioritize long-term health outcomes over short-term care denials.

Health insurance premiums jumped 6% in 2024 alone, continuing a decade-long trend that has seen costs rise 49% – far outpacing general inflation. Small businesses, which employ nearly half of America's private workforce, have been hit particularly hard, often forced to choose between absorbing unsustainable costs or shifting the burden to employees through higher deductibles. The impact on employees is severe: delayed medical care, unexpected claim denials, hours spent battling insurance bureaucracy, and growing frustration with a system that seems designed to restrict rather than enable access to care. While large employers leverage their size to negotiate better rates and customize their health plans, small businesses lack this bargaining power and are left with few options from legacy carriers.

Arlo provides affordable, self-funded health insurance coverage for small and mid-sized businesses, built on value-based care and cost transparency. Our AI-enabled underwriting technology allows us to create a new model that:

• Rewards preventative care to keep employees healthier and costs lower
• Aligns incentives so employers, employees, and providers all benefit
• Identifies risks early for proactive, better health outcomes

"The challenge in healthcare isn't just rising costs—it's misaligned incentives," said Jan-Felix Schneider, Co-Founder and CEO of Arlo. "By building new risk transfer and AI-driven underwriting infrastructure, we're creating a system where investing in preventive care and health initiatives delivers both immediate savings and long-term stability for small businesses."

"Upfront is thrilled to support Arlo as they tackle one of the most pressing challenges in healthcare," said Kevin Zhang, Partner at Upfront Ventures. "With their underwriting technology, easy-to-use quoting for brokers, and a deep understanding of the small group market, Arlo is uniquely positioned to transform how small businesses access and manage health benefits. At a time when frustration with legacy carriers is high, Arlo is the right company at the right time to take on this $275 billion market opportunity."

The company's rapid growth has been driven by strong partnerships with leading benefits firms and a team bringing together expertise from Palantir, Finch, Gusto, and WTW. "Arlo has assembled a stellar team of disruptors and deep expertise to tackle this space, and we're excited to be part of the journey," said Sebastian Caliri, Partner at 8VC.

With this new funding, Arlo will accelerate its mission to bringing affordable, high-quality, long-term oriented benefits to small businesses across the country. The company is actively hiring across engineering and sales roles while expanding its broker network to reach more small businesses nationwide.

To learn more about Arlo's innovative approach to health insurance or explore career opportunities, visit www.joinarlo.com

About Arlo

Arlo offers value-based, level-funded health plans for small and medium-sized businesses. Arlo was founded by former Palantir team lead Jan-Felix Schneider and Karthik Bhaskara, who previously led engineering at Finch, a payroll and benefits system integrator. By combining new underwriting technologies, and value-based care principles, Arlo is able to offer competitive benefits packages to companies with 10+ employees.

To learn more please reach out to [email protected]

SOURCE Arlo