Art Under 10: A New Los Angeles Fair Making Contemporary Art More Accessible to a New Generation of Collectors

LOS ANGELES, Nov. 11, 2026 /PRNewswire/ -- Fine Art Shows, producers of the internationally recognized LA Art Show and Art Palm Beach, is launching Art Under 10, a contemporary art fair bringing together established and emerging galleries to showcase exceptional works priced at $10,000 and under. Created to make contemporary art more accessible, the inaugural fair aims to open new doors to a new generation of collectors.

Taking place January 8–10, 2027, at the Los Angeles Convention Center's Petree Hall adjacent to LA Art Show in West Hall, Art Under 10 will feature approximately 30 galleries from around the world, presenting a dynamic selection of contemporary works created within the past five years and priced at $10,000 or less. The fair will connect participating galleries with new audiences while inviting first-time and established collectors alike to discover and acquire art at a more approachable price point. Participants include Pigment Gallery (Spain), Fabrik Projects (Los Angeles), bG Gallery (Santa Monica), Bert Green Fine Art (Chicago), Bruce Lurie Gallery and Acosta Arts (Los Angeles). With a vision for continued growth, the fair aims to expand its reach, welcoming additional exhibitors in the years ahead. Admission to Art Under 10 is included with an LA Art Show ticket.

Art Under 10 responds to a changing art market and growing interest among younger and first-time collectors in contemporary art that is both relevant and attainable. With all works created within the past five years, the fair places a spotlight on art being made today and the emerging artists shaping the future of contemporary art.

"For decades, we've brought together leading galleries, artists and collectors through LA Art Show and Art Palm Beach, and Art Under 10 is a natural evolution of that experience," said Kassandra Voyagis, Producer and Executive Director of Fine Art Shows. "But it's not simply a smaller fair – it has its own identity and mission, designed to make contemporary art more approachable for first-time buyers and a new generation of collectors, while giving established, noteworthy galleries an opportunity to showcase more emerging artists and accessible works."

While all exhibitors are galleries, several will present solo exhibitions offering an in-depth look at individual artists and their work. Others will spotlight young talent, including Acosta Arts, which will feature Tex Hammond. At just 14, Hammond became the youngest-ever exhibitor at LA Art Show and now returns with Art Under 10. Global Peace Initiative will also present two-dimensional works by 13-year-old artist Zoya Eshwar at Art Under 10, while her Middle East Peace Monument makes its global debut at LA Art Show, creating a meaningful connection between the two fairs.

Rather than replicating the traditional art-fair model, Art Under 10 will embrace a more relaxed, flexible presentation format, giving galleries the freedom to create environments that reflect their individual programs and artists. The result will be an engaging, discovery-driven experience designed to encourage visitors to spend time with the art and make collecting feel within reach.

The new fair will launch alongside the 32nd edition of LA Art Show, creating an expanded art experience at the Los Angeles Convention Center in January 2027. Visitors will have the opportunity to experience two distinct fairs under one roof: LA Art Show's established international gallery platform alongside Art Under 10's focused presentation of accessible contemporary art.

With its combination of emerging galleries, recent work and a clear $10,000 price ceiling, Art Under 10 is designed to make the contemporary art market more approachable without compromising the excitement of discovery. For more information, visit artunder10.com.

Media Contact:
Emma Corvese
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SOURCE Fine Art Shows