Arthritis Foundation Designates Advil® First "Champion for Life" Corporate Sponsor

ATLANTA, July 15, 2015 /PRNewswire-USNewswire/ -- Today, the Arthritis Foundation announced Advil, a Pfizer Consumer Healthcare product, as the organization's first "Champion for Life" sponsor. The support from makers of Advil will assist the Foundation in carrying out its mission to be a Champion of Yes for people living with arthritis.

"As we lead the fight for the arthritis community and search for ways to help those with arthritis conquer everyday battles, our relationships with organizations that align with our mission are extremely important, " says Arthritis Foundation President and CEO, Ann Palmer. "We greatly appreciate the contribution from Pfizer Consumer Healthcare and will put it to great use as we expand and strengthen our educational and interactive offerings so people with arthritis can live better than ever."

The Arthritis Foundation is introducing a number of powerful new tools that will help more people with arthritis achieve their everyday Yes.  Advil is the first brand to join the Foundation's highest Champion for Life sponsorship tier and will be the exclusive over-the-counter pain reliever in this tier. The agreement between the two organizations will include supporting a number of tools and resources such as:

• Arthritis Foundation Better Living Toolkit – a powerful free resource of information and tools tailored to the needs of people living with arthritis and includes: a health tracker, educational brochures, a copy of Arthritis Today magazine, and a roadmap to the resources available on arthritis.org.
• Arthritis Foundation Community Resource Finder – a one-stop shop for people seeking professionals and resources to help manage their arthritis in their community

"We are proud to partner with the Arthritis Foundation and applaud the work they are doing to support those living with arthritis, so they can keep doing the things they like to do," says Vice President and Advil Franchise Lead, Tod Henjes. "We know arthritis sufferers don't want pain to keep them from the activities they enjoy.  The strong and long-lasting relief of Advil products can help those living with minor arthritis pain to remain active."

To learn more about the Advil Champion for Life sponsorship and the Arthritis Foundation resources for people living with arthritis, please visit: www.advil.com.

About Advil®
Advil® is the number-one selling over-the-counter pain reliever in the United States.* Advil® provides relief from multiple aches and pains -- including headaches, backaches, muscle aches and minor arthritis pains. The Advil® line of products also includes Children's Advil®, Advil® PM, Advil® Cold & Sinus, Advil® Allergy Sinus, and Advil® Congestion Relief. Use as directed.
* Among OTC brands

About the Arthritis Foundation:
The Arthritis Foundation is the Champion of Yes. Leading the fight for the arthritis community, the Foundation helps conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and community connections. The Arthritis Foundation's goal is to chart a winning course, guiding families in developing personalized plans for living a full life – and making each day another stride towards a cure. The Foundation also publishes Arthritis Today, the award-winning magazine that reaches 4.2 million readers.

Logo - http://photos.prnewswire.com/prnh/20150501/213373LOGO

SOURCE Arthritis Foundation