Artichoke Spring Harvest Begins With Shopper Sweepstakes

CASTROVILLE, Calif., April 11, 2012 /PRNewswire/ -- – Ocean Mist Farms, the largest fresh artichoke grower in the country, is celebrating the beginning of peak artichoke harvest this spring with a shopper sweepstakes.

(Photo:  http://photos.prnewswire.com/prnh/20120411/PH85287 )

The sweepstakes runs throughout the month of April.  During that time, artichoke lovers are invited to take pictures of fresh artichokes wherever they see them on sale, in a print ad or online, then visit Ocean Mist Farms' mobile site,  http://m.oceanmist.com/, to upload the picture.  One winning picture will be chosen each week in April to receive $2,000.  Shoppers have to be members of the Artichoke Aficionados club to win.

Ocean Mist Farms is promoting the sweepstakes with display contests, grocery store signage, artichoke petal inserts as well through the Ocean Mist Farms Website, Facebook and Twitter accounts.

"The sweepstakes rewards artichoke shoppers for being our eyes and ears in their market, said Kori Tuggle, director of marketing and business development. "We're using all of our communication vehicles, including our 33,000 artichoke club membership base, website, Facebook and Twitter, to spread the news about the sweepstakes and let people know peak artichoke season is here."

In addition to the sweepstakes this spring, Ocean Mist Farms is making it easier to find artichokes on sale.  The company added a new feature to its mobile site, m.oceanmist.com that tells shoppers where to find artichokes on sale in their market.  The information is posted on the Ocean Mist Farms Website and in regional emails sent to Artichoke Aficionados club members and Facebook followers.  The company is posting the information on Twitter using the hash tag #artichokesonsale.

Spring marks the beginning of peak green globe artichoke harvest in the artichoke capital of Castroville, Calif., with distribution of the vegetable in all major grocery stores nationwide. For more information, visit www.oceanmist.com

About Ocean Mist Farms

Ocean Mist Farm's growers are focused on meeting the needs of their customers and consumers. That means they are committed to the highest standards in the industry for quality, service, innovation, social responsibility and delivering year-round premium fresh vegetables. Ocean Mist Farms is four generations of family farmers who lead the artichoke category and grow a full line of fresh vegetables.

http://www.twitter.com/ArtichokeRecipe
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http://www.youtube.com/OceanMistFarms
http://pinterest.com/ArtichokeClub/

SOURCE Ocean Mist Farms