Artificial Life Launches Groundbreaking New M-Commerce Platform: OPUS-M

Jan 21, 2010, 07:00 ET from Artificial Life, Inc.

LOS ANGELES and HONG KONG, Jan. 21 /PRNewswire-Asia/ -- Artificial Life, Inc., (OTC BB: ALIF), ( http://www.artificial-life.com ), today announced their new OPUS-M(TM) product, one of the most comprehensive m-commerce platforms to be released into the mobile market. OPUS-M is a modular, carrier-grade m-commerce platform for business customers, content providers, and end-consumers.

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Artificial Life has worked for several years on the development and distribution of cutting-edge mobile games and applications for many mobile operating systems and platforms, having developed a vast catalogue of proprietary tools, technology, and mobile products. OPUS-M is a culmination of Artificial Life's experience, expertise, and insight regarding customers' needs for an m-commerce platform that will drive sales and facilitate mobile integration. Some of Artificial Life's previous mobile products, such as the MobileBooster and the powerful Smart Engine (SEMP) technology, and various core mobile modules to support carriers and operators, have been expanded upon, integrated and brought together to create the new powerful OPUS-M mobile commerce platform.

OPUS-M's architecture enforces a modular and very flexible format made up of client selectable components catered to the specific needs of each customer, whether that be increased security, massive transaction support, fancy mobile features or enhanced application browsing. OPUS-M's components are separated into the 3 layers outlined below: the Core, the Service Layer, and the Application Layer.

Core

The Core of OPUS-M provides a framework upon which modules and applications are built. The core is part of OPUS-M for all clients. Some of the more notable components belonging to the core include the following:

    -- Messaging Framework
    -- Security
    -- Device Recognition
    -- Image Re-sampling
    -- Transaction History
    -- Billing

Service Layer

The Service Layer of OPUS-M addresses and offers several selectable components to cater to the business needs of customers setting up their m-commerce storefronts with such components as:

    -- Sales and Marketing Support
    -- Customer Relationship Management
    -- Content Management
    -- Business Intelligence and Reports
    -- Augmented Reality and New Media apps
    -- Location-based Systems
    -- Application Migration
    -- Interface Adapter for 3rd Party Tools and Apps

Application Layer

The Application Layer of OPUS-M is comprised of Artificial Life business modules as well as 3rd party contributions to the platform. By launching applications on the OPUS-M platform, content providers may leverage the existing customer base and exposure provided by service operators.

    -- Business Applications
    -- Games
    -- New Media
    -- Social Networking

With so much to offer, OPUS-M appeals to a wide customer base in the mobile market: business customers, content providers, and end-consumers. Clients can select their individual set of modules needed, providing support for social networking and even the latest augmented reality technology.

The pricing of the components is based on a monthly rental and usage fee and can be adjusted according to the transaction numbers executed via the platform.

Artificial Life also provides hosting services for the platform and applications and cloud computing and data distribution support for its clients.

OPUS-M is scheduled for commercial release in Q2, 2010.

"As recently announced, we will focus in 2010 on products and services for the business community in addition to our mobile games and applications. OPUS-M, with its broad appeal, flexible module concept, innovative pricing, hosting support and comprehensive feature set is our key product to implement the new expanded business strategy. Further details about OPUS-M will be provided on our corporate website soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full-service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, and content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com or the company's m-commerce portal at http://www.botme.com .

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Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 10, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

    Artificial Life IR Contact:

     Celine Hadaya
     Tel:   +852-3102-2800
     Email: ir@artificial-life.com

    Artificial Life PR Contact:

     Annie Lau
     Tel:   +852-3102-2800
     Email: pr@artificial-life.com

SOURCE Artificial Life, Inc.



RELATED LINKS

http://www.artificial-life.com


http://www.botme.com


http://www.botme.com/ref/alife-fb


http://twitter.com/alifegames


http://blogs.myspace.com/artificial_life_inc


http://www.youtube.com/user/alifegames