ARTISTRY By Amway Introduces Garden-Inspired Color Collection

USA - English

• Latin America - español

ADA, Mich., March 15, 2013 /PRNewswire/ -- A sense of richness and romance dominated the spring 2013 makeup runway looks with colored smoky eyes, apricot cheeks, and dewy lips. To tailor to the spring and summer trends, the new ARTISTRY^® Enchanted Garden Collection was inspired by lavish gardens for eyes, cheeks, and lips. The Water Color Eye Shadows – a new dual phase, water base to powder finish – come in two palettes, each with a trio of luminous shades. Lips and cheeks are enhanced with fresh, sheer bouquets of color for a springtime glow. This limited-edition palette of petal-soft shimmering shades will inspire your own enchanted look.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55823-amway-artistry-enchanted-garden-collection-spring-2013

(Photo: http://photos.prnewswire.com/prnh/20130315/MM74977 )

"The inspiration for the Enchanted Garden Collection is Monet's 'Water Lilies' for its translucent luminosity," said ARTISTRY Global Makeup Artist Rick DiCecca. "To update it with a modern twist, I looked to the runways, where makeup was used for a sheer color effect that could build to something brighter and bolder."

Accent Eyes in Luminous Colors
Offered in two distinct eye color trios, ARTISTRY Water Color Eye Shadow is a new water-based dual-phase formula that envelops eyes in a shimmering veil of color. The unique formula mixes inside the vial when shaken, instantly transforming to a silky powder finish as it glides across the lid. Effortlessly buildable to create a subtle or intense color effect, these Water Color Eye Shadow trios come in luminous shades: the Pearl trio and Sparkle trio. To define color, the ARTISTRY high shimmer Eyeliner Pencils, with a metallic formula and built-in sponge smudger enriched with conditioners, can be applied for a daring, lasting look.

Enhance Cheeks and Lips
The soft, lush look of cheeks and lips becomes a beautiful reality with ARTISTRY Sheer Cheek Color and Lip Gloss Duo. Enhanced with fresh flower bouquet hues, Sheer Cheek Color is a hand-made, baked mineral color with a microfine texture that applies smoothly for a sheer, silky, luminous finish. The delicate, yet buildable color enhances cheeks with a subtle radiant flush. Pampering lips in pure luxury, Lip Gloss Duo colors are rich with conditioners yielding a translucent, glistening finish. The duos are formulated with Hyaluronic Filling Spheres, which give a fuller appearance, while Special Effect Pearls add dimension.

The ARTISTRY Enchanted Garden Collection includes:

Enchanted Rose

• Water Color Pearl Trio        
  • Golden Pearl
  • Crushed Rose
  • Bronzed Shell
• Sheer Cheek Color
  • Peach
• Lip Duo Set
  • Fresh Pink
• Eyeliner Pencil
  • Bronzed Patina

Enchanted Lily

• Water Color Sparkle Trio      
  • Golden Sunset
  • Twilight  
  • Midnight Star
• Sheer Cheek Color
  • Rose
• Lip Duo Set
  • Lilac Shimmer
• Eyeliner Pencil
  • Port Wine

For more information about Amway and its ARTISTRY brand, find an Amway Independent Business Owner near you or visit Amway.com. Additional information can be found by following @AmwayUS and @ArtistryBeauty on Twitter or by visiting Facebook.com/AmwayUS and Facebook.com/ArtistryUS. For more Amway news visit news.amway.com

ABOUT AMWAY
Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE^® food supplements, herbals, and vitamins, and ARTISTRY^® skincare and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities, and generous sharing with the Amway ONE BY ONE^® Campaign for Children program.

ABOUT ARTISTRY
The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.* It's also among the world's top 10 largest-selling premium cosmetic brands.* ARTISTRY is the official skincare and cosmetics provider of Miss America

*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

SOURCE Amway