Aruba Sweeps Awards Season As Most Decorated Destination In Caribbean

Feb 17, 2016, 09:27 ET from Aruba

ORANJESTAD, Aruba, Feb. 17, 2016 /PRNewswire/ -- While Hollywood's hottest celebrities dazzle as "lead actor" or "best new artist," Aruba stars as "best in show" for advertising and marketing this awards season – with achievements ranging from the most digitally-savvy island in the Caribbean to the most sustainable destination in the world.

"Receiving dozens of national and global awards for 2015 efforts alone, the entire island of Aruba is both humbled and inspired to continue our quest for innovation and creativity," said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority. "Now we're not only the sunniest and happiest island in the Caribbean, but also the most decorated." 

Most recently, Aruba received a Platinum Adrian Award for its "One Happy Selfie" advertising campaign, honoring Travel Marketing Excellence under the authority of the Hospitality Sales and Marketing Association International (HSMAI). "One Happy Selfie," a social media driven outdoor campaign targeting key Chicago market travelers, was one of only six Platinum awards in the advertising category, selected from more than 300 entries by a panel of industry experts.   

Also recognized with a Silver award was Aruba's newest digital innovation, the Happiness Builder – a content-rich planning experience on where travelers can build and share their own custom video itinerary from more than 100 adventure, relaxation, romance and culture video vignettes.

Aruba's digital prowess has been an increasingly hot topic among industry leaders, as this small, but savvy island currently ranks the most popular digital destination in the Caribbean – according to Caribbean & Co., an expert source on Caribbean lifestyle and luxury brands.

Caribbean & Co. reports Aruba ranks No. 1 of 35 Caribbean islands for overall "destination marketing index 2015" and No. 1 of 10 Caribbean islands for Instagram, boasting double the numbers of its runner up. The marketing index ranking was derived by a proprietary weighting of various data, including social media followings, website inbound links, 3rd party rankings and more.

"Our commitment to strategic and savvy digital marketing directly impacts Aruba's GDP, which is more reliant on travel and tourism than any other nation, relative to size, in the world," said Asjoe-Croes. "Aruba's target audience visits more than 20 websites in their travel planning journey, so it's essential for us to be front and center with relevant Aruba content at each stage."

Solidifying its positioning as the most innovative Destination Marketing and Management Organization (DMMO) in the Caribbean, the Aruba Tourism Authority clenched the "Best Tourism Board Overall" in this year's Travvy Awards, selected by nearly 40,000 travel agent voters, as well as a Bronze award for "Most Luxury Destination."

Specific recognition for the Aruba Tourism Authority is indicative of the dynamic approach ATA takes to marketing – with digital campaigns complemented by award-winning in-market media events and world-leading sustainability initiatives.

Travel Weekly's panel of industry experts recognized "Aruba Cultura," an immersive media experience in NYC showcasing Aruba's art, culture and cuisine, with a Gold Magellan Award. For the second consecutive year, Aruba received a Magellan Award for its sustainability initiatives.

Aruba's "Destination Leadership" in green energy also took first place on a global stage during the National Geographic Travel World Legacy Awards at ITB Berlin, the world's largest tourism convention. More than 150 award entries were received, representing 56 countries and six continents. Finalists in five categories were selected by an international team of 18 sustainable travel experts, who conducted thorough on-site inspections before choosing the winners in each category.

The global recognition continued with several digital engagement-driven TripAdvisor awards for the destination, beaches, restaurants and properties – including Aruba's adults-only Bucuti & Tara Beach Resort as both the No. 8 hotel in the world and No. 1 hotel in the world for romance.

Once again, The Knot named Aruba one of the world's top 50 honeymoon destinations, based on editors' research and personal experiences.   

"The variety of awards, coupled with Aruba's record-breaking tourism performance of more than a million stay-over visitors annually, proves the creative marketing and dedication of the government, ATA, industry partners and locals are successful in making Aruba one of the most desirable travel destinations in the world," said Otmar Oduber, Aruba's Minister of Tourism, Transportation, Primary Sector and Culture. "It's a true pleasure to see firsthand what our small island can accomplish." 

For more information on the One happy island, visit Engage with Aruba via social media at or @Aruba on Twitter.

About Aruba
As one of the most revisited destinations in the Caribbean, Aruba — One happy island — is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease and where a diverse history parallels a bright future. Nestled in the southern Caribbean outside the fringes of the hurricane belt, the island is just a two-and-a-half-hour flight from Miami, a four-hour flight from New York City and boasts year-round cooling trade winds with an average 82-degree temperature. Aruba offers beach-lovers, adrenaline junkies, relaxation-seekers and everyone in between a slice of paradise with breathtaking beaches, a booming culinary scene of over 200 restaurants with 25+ located ideally on the water, world-famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championship golf, exclusive shopping and signature experiences such as cooling off in Conchi, Aruba's natural pool — accessible only by foot or off-road vehicle. With all-inclusive options, boutique properties in charming Eagle Beach, high-rise branded resorts in Palm Beach and cosmopolitan city hotels in Oranjestad, the island of contradictions provides the perfect getaway for both first-time guests and loyal visitors.