As Demand for Alta Motors' Redshift Platform Soars, 41 Dealerships Across the U.S. Embrace its All-Electric Motorcycles

BRISBANE, Calif., Nov. 30, 2017 /PRNewswire/ -- Today, Alta Motors, the leader in global lightweight electric vehicles, announced the expansion of its dealership network this year with the addition of 36 new dealer partnerships in 16 new states. Expanding its footprint coast to coast, Alta's award-winning Redshift platform is now available to riders at 41 dealerships in 18 states. The latest dealer partnerships signal the lightweight vehicle market's growing appetite for electric bikes. Already, Alta has increased its sales by 18x this year, compared to 2016, and is poised to build upon its leadership in the growing $125B+ global lightweight vehicle market (LWV).

"We've sold more Alta bikes this year than any other single model," said Scott Bannick, sales manager of Colorado-based Elite Motorsports, a dealership that began carrying Alta's bikes in November 2016. "The success we've seen was unimaginable a year ago, but now not so surprising. The coolest thing to witness after encouraging a customer to try the electric bike, is seeing that customer return at the end of the day with eyes the size of dinner plates. It's priceless."

Since commercializing its Redshift platform, Alta's bikes have attracted a diverse following of riders, from motocross professionals like Josh Hill to highly experienced lifelong riders to complete newcomers looking for a commuter bike. Alta's performance maps and software enable Redshift riders of all levels to change the bike's power delivery and amount of regenerative braking with the flick of a thumb. This turnkey solution provides each rider the ability to tailor his or her experience in real time and over time, without upgrading the bike. By designing and manufacturing the Redshift to compete head to head with gas bikes, and enable riders to go where gas bikes have never gone before, Alta has set a new performance standard. Watch nimble Alta riders stealthily maneuver through unimaginable conditions, moving from the street to soft sand and rocks to water.

"In 1974, I got my first off-road minibike, and have been riding and racing motocross ever since. This summer, I purchased Alta's Redshift MX, and have already logged over 65 hours on it. It's become my favorite bike to ride for a number of reasons. Namely, it's faster, quieter and easier to maintain. I can ride any time of day around my track in Rochester without disturbing our neighbors," said Ben Atkinson, Redshift MX rider.

Aligned with the global electrification market movement, Alta's new dealers, and record sales this year comes as the company solidifies its dominance in the electric lightweight vehicle sector while eying entry into international markets next year. The latest dealerships emerge in diverse geographies ranging from Arlington, Texas to Neptune City, New Jersey, signifying the bourgeoning shift to go electric across the U.S.

"After demonstrating the Redshift's ability to compete head to head with combustion, we're excited to scale our dealership base across the U.S., offering more riders the opportunity to hop on for an initial joy ride," said Alta Motors CEO, Marc Fenigstein. "No doubt, there are still hurdles to educating this market on the thrills and combined benefits of riding an electric bike, but we're seeing a promising future with a 18x increase in sales this year."

About Alta Motors
Alta Motors is a global leader in lightweight electric vehicles with a proprietary mobility platform that offers new levels of power density and economics. It leads the industry with a complete portfolio of battery and drivetrain components, an existing fleet of lightweight vehicles manufactured at its world-class Brisbane facility and a full customer backlog. Please visit us at: www.altamotors.co

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SOURCE Alta Motors

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