As Mobile Payments Increasingly Dominate the Agenda of Mobile World Congress: Luup Showcases the First Mobile Payments Solutions Application for Both Corporate and Retail Banking to Hit the iPhone App Store

LONDON, Feb. 10, 2011 /PRNewswire/ -- Luup is joining other mobile industry leaders in boosting insights on the benefits that mobile payments offer. The mobile financial services provider is to demo its new Mobile Payments Solutions Application, the first for both corporate and retail banking to be launched on the iPhone App Store.

Attendees at the world's biggest mobile event can experience firsthand the benefits that the application will deliver. Retail banking customers will be able to use mobile payments services to pay bills or send international remittances, quickly, conveniently and securely via the mobile handset. Unique features include a 'least cost routing' option. This enables customers to receive up-to-the minute mobile remittances options and choose the most cost effective one, depending on their particular circumstances.

The demo also features corporate payments and remote authorisation capabilities for corporate banks and their customers. They will be able to distribute cash and salaries through the service as well as present invoices for deliveries or initiate payments and authorisations - all can be achieved within seconds on the phone, saving costs and time and increasing efficiency, accuracy and security.

"Luup's presence at Mobile World Congress and the launch of our demo application for the iPhone App Store is the latest in our ongoing push to demonstrate our mobile capabilities and their benefits," said Georg Fasching, VP of Products & Solutions.

Luup will be demonstrating the application on its stand 2A67 in hall 2 at Mobile World Congress, 14-17 February. Luup's stand forms part of The Norwegian Pavilion, reflecting the global company's Norwegian heritage.

Event dates: 14-17 February

Event location: Fira de Barcelona-Montjuic, Barcelona, Spain

Event website: www.mobileworldcongress.com

About Luup

Luup offers banking-grade mobile payments solutions that solve customers' business challenges, giving access to new cost-saving and revenue-generating business models. Corporate and merchant banks can take advantage of the Luup Mobile Corporate Banking Solution; Retail banks can benefit from the Branchless Banking Solution; MTOs & exchange houses can innovate with the Remittance Solution. Luup has proven best-practice experience in developing, deploying and running mobile money managed services since 2002. These range from mobile cash or salary disbursements to remittances and corporate payments - all securely via the mobile handset. 

Luup is creating an extensive payments gateway, enabling its customers to expand their own business reach with Luup's partners. The company devises strategies for financial institutions such as Deutsche Bank's Global Transaction Banking group and leading UAE bank, the National Bank of Abu Dhabi. Other partners include Oxigen Services in India and ITC Ltd in Bangladesh. For additional information visit the Luup website.

Luup and the Luup logo are trade marks of the Luup Group of Companies. All other company or product names mentioned herein may be trade marks of their respective owners

SOURCE Luup