As More Shoppers Use Mobile Devices to Make Purchases Online, ShopSavvy Reimagines App to Provide a Richer User Experience with Thousands of New Demo Videos, Full-Screen Product Photos, User Reviews and More

SAN FRANCISCO, Feb. 4, 2013 /PRNewswire/ -- ShopSavvy, the world's leading mobile shopping platform, today announced a new release of ShopSavvy for Android and iOS that will provide its millions of users with a far richer user experience, making it easier for shoppers to get the product, pricing and other information they need to make online purchases with confidence through ShopSavvy Wallet.  The reimagined app not only provides unprecedented levels of detail about products users are looking to buy, but sets the stage for greatly increased sharing among members of ShopSavvy's growing shopping community.

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"Our users on both smartphones and tablets are increasingly seeking out products to purchase through keyword searches, rather than in-store barcode scans.  We want to make sure we give these users the information they need – from full-screen product photos to demo videos and community reviews -- to make a convenient in-app purchase through ShopSavvy Wallet," said Rylan Barnes, co-founder and chief technology officer of ShopSavvy. "As just one example of our many data enhancements to the app, we've added more than 10,000 videos of men's and women's shoes, clothing and accessories in use.  This additional information helps users to feel confident making online purchases without ever leaving ShopSavvy."

This major update of ShopSavvy comes on the heels of the launch of Product Cloud 2.0, the latest iteration of ShopSavvy's proprietary big-data platform, enabling the community's millions of active users to easily find real-time pricing, inventory, reviews and other information for more than 20 million products. Field testing has shown that ShopSavvy consistently displays more in-store and online price results and lower prices than Amazon Mobile, eBay's RedLaser and other major platforms.

"The new user interface will enable us to fully exploit the power of Product Cloud 2.0, as we tap into this big-data platform to create a richer user experience by adding new product listings, reviews, photos and videos on an ongoing basis," Barnes said.

Notable features in the ShopSavvy update include:

• Cleaner, easier-to-navigate user interface;
• More product reviews that are conveniently accessible directly from the product screen;
• Higher-resolution product photos to give users a thorough understanding of what they're considering for purchase;
• Thousands of additional videos to view directly within the product screen;
• 30 percent increase in special deals and offers, a result of ShopSavvy's partnerships with additional retailers, aggregators and other deal sources such as Fancy, a popular mobile app used to discover, collect and buy from a crowd-curated catalog of goods;
• The ability to identify new products of interest to the user through the "Related Products" functionality;
• Enhanced option for users to flag incorrect or incomplete data and add prices for local stores that aren't already listed within the app.

ShopSavvy adds new product information to the app every day.  In July 2012, the company launched ShopSavvy Marketplace, which empowers retailers of all sizes to list their products for free within ShopSavvy's Product Cloud. Retailers can access the portal at http://retailers.shopsavvy.com.  More than 150 new retailers per month add their inventory and price information to ShopSavvy's shopping platform and the company continues to add enhanced product information for upcoming releases.

Said Barnes: "This reimagining of ShopSavvy represents a key step forward for mobile shoppers and for online shopping generally. We've put thousands of products and virtually every detail about them from more than 40,000 retailers in one place, in a neutral and unbiased way. We're helping users shop smarter, save money, make purchases from multiple retailers within a single app – and have fun doing it, too."

Download ShopSavvy through the iTunes App Store at: https://itunes.apple.com/us/app/shopsavvy-barcode-scanner/id338828953.

Download ShopSavvy through Android Apps on Google Play at: https://play.google.com/store/apps/details?id=com.biggu.shopsavvy.

About ShopSavvy

ShopSavvy is the leading mobile shopping community, with more than 40 million downloads and millions of monthly active users. ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it's in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers hyper-relevant deals, promotions, warranty offers and other UPC/GPS-targeted content to consumers. For more information, visit http://shopsavvy.com.

Contact: Stephanie Fedler
(972) 850-5866
[email protected]

SOURCE ShopSavvy