In less than a year, Fraikin has doubled the size of its addressable market, which has gone from 1 million registered industrial and commercial vehicles per annum to 2 million. Thus, the EMEA leader in industrial and commercial vehicle hire has opened five new operations in Germany, Saudi Arabia, Italy, Russia, and the Netherlands, increasing the number of countries in which Fraikin operates to 16. Fraikin has strengthened its management team in these countries with the arrival of:
They report to Laurent Bonnaure, member of the Fraikin Group's board and deputy CEO in charge of international development. These four appointments are part of Fraikin's international development strategy aimed at offering its national and international customers specialized technical vehicles and innovative transport solutions which are economical, reliable and adapted to their logistics and delivery requirements no matter which country they operate.
Claudio Gariboldi has strong managerial experience in project management and development. After spending 7 years with Iveco as manager of Romania, international keyaccount manager for the Iveco group, then managing director of Iveco Northern Europe, he then became managing director of Petit Forestier Italy. At 49 years of age, Claudio is joining Fraikin to consolidate its position as a leading European company with a subsidiary in Italy in order to increase customer satisfaction.
Darren Hall, aged 49, has, since 2011, been Group operations director for the Safetykleen Group and managing director of Safetykleen UK. He prior spent several years in management positions in Singapore and in Germany. In 2013, he directly negotiated the complete outsourcing of Safetykleen's UK fleet to Fraikin, which showed him the value-creating nature of Fraikin's full-service offering to its customers. Based in Riyadh since March 2015, Darren takes over the general management of the joint venture created with the Saudi company Dayim Holdings,of which Fraikin holds the majority of capital and voting rights, in order to create the full-service industrial vehicle hire market in Saudi Arabia.
Kai Reichert, a 42-year-old German, has lived in Russia for more than 13 years. A trained lawyer in German and Russian law, he has acquired in-depth experience of the Russian HGV market in the legal department then as vice-president of sales and logistics at MAN Russia. Thanks to his knowledge of the cultures, his technical and sales expertise, and his experience of actual social and business life in Russia, Kai has immediately established Fraikin as the full-service industrial and commercial vehicle hire market leader in Russia.
Steffen Rump, aged 41, held the position of investment-banking analyst at Merrill Lynch & Co, automotive sector consultant at Mercer, and finally, since 2005, vice-president and deputy key accounts manager at MAN Truck & Bus.
Coming from a family of entrepreneurs in the HGV and logistics sector, he has considerable knowledge of these sectors as well as of their sales, pricing and technical aspects. Steffen will be responsible for ensuring the growth of Fraikin in Germany with regard to local, national and international accounts.
"These new Fraikin locations are part of the company's international expansion and development strategy. These new markets represent a challenge to be taken up by Fraikin and are a fantastic opportunity for our business development. We are truly proud to be able to bring our expertise to current and future customers in a large part of Europe and across the world."
Laurent Bonnaure, member of the Fraikin Group's board and deputy CEO in charge of international development.
About Fraikin:
With seventy years of experience and a turnover of €643m in 2014, the Fraikin Group, the leading European hire company for industrial, utility and commercial vehicles, has the largest fleet of multi-brand and multi-function vehicles (54,730 vehicles including 48,766 directly owned and 5,964 in fleet management) as well as the largest dedicated and integrated network with 180 agencies across all of Europe (France, Germany, Belgium, Luxembourg, the United Kingdom, Spain, Switzerland, Poland, the Czech Republic, Slovakia, Hungary, the Netherlands, Italy, and Russia) and in Morocco and Saudi Arabia. Much more than a hire company, Fraikin, with 3,000 employees, supports its customer in finding transportation solutions adapted to their needs and its know-how is always as close as possible to their requirements in terms of responsiveness and flexibility.
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