As Summer Kicks-Off Across America, Consumers Look Toward Their Favorite Brand Names

Recent consumer survey reveals most appealing brands for Summer 2014

Jun 20, 2014, 09:00 ET from E-Score

LOS ANGELES, June 20, 2014 /PRNewswire/ -- With the official start of summer tomorrow, Americans begin a two-month celebration of sunshine, beaches, barbecues, traveling and outdoor activities. As consumers think about the summer, certain brands stand out as being most associated with fun in the sun. A recent survey conducted by E-Score®, a leading consumer research service that provides information to media and entertainment companies, revealed Americans' favorite summertime brands.

"This is a wonderful time for adults and kids alike, and nothing can bring out special memories like the places, smells, tastes and sounds that people associate with the long days and warm nights of summer," said Gerry Philpott, president of E-Poll Market Research that provides the E-Score service. "From an image of a crackling fire near a pitched tent to a rousing rendition of 'Take Me Out to the Ball Game,' brands linked with summer can help make the connection that consumers can immediately associate with."

Following is a ranking of brands most associated with summer, followed the percentage of consumers who ranked them as appealing:

  1. Coleman, 99%
  2. Pixar, 98%
  3. Good Humor, 95%
  4. Oreo, 94%
  5. Orville Redenbacher, 94%
  6. Disney World, 93%
  7. Disneyland, 91%
  8. Wham-O, 89%
  9. Toys R Us, 88%
  10. Oscar Meyer, 84%
  11. SeaWorld, 79%
  12. Fiji Water, 78%
  13. Billabong, 78%
  14. Major League Baseball, 69%
  15. Harley Davidson, 65%
  16. Carnival Cruise Lines, 63%
  17. Speedo, 62%

The survey was conducted among 1,500 persons ages 13+ with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at

Contact: Steve Honig
The Honig Company, LLC