As the Industry Revisits What Premium Customers Value, LEPAS Shares Its Own Perspective

BARCELONA, Spain, Sept. 23, 2026 /PRNewswire/ -- As the automotive industry revisits what premium customers value, LEPAS, Chery Auto's mid-to-premium new energy vehicle (NEV) brand, is setting out its own perspective. For LEPAS, premium is defined by elegance: design people connect with, technology that stays in the background, and a cabin that makes every journey feel composed.

"We believe premium is something you experience every day, not only on special occasions," said a LEPAS spokesperson. "It is the calm of a quiet cabin, the pleasure of a considered design and the feeling that a car fits the way you live. That is what we mean by elegant mobility, and it guides every product we create."

LEPAS expresses this view through three brand pillars. Leopard Aesthetics draws on the poise and agility of the leopard to shape a distinctive design language. Elegant Technology, built on the LEX Platform, aims to make cockpit and safety technology intuitive. Exquisite Space combines thoughtful space planning, comfortable materials, acoustic refinement and everyday practicality.

The LEPAS L6 brings these ideas into the cabin. At the 2026 Torino Automotive Design Award (TADA), announced on Sept. 11, 2026 in Turin, Italy, the LEPAS L6 received the Best Interior Design Award in the City Car category. The 2026 edition evaluated 87 models across City Car, Family Car and Premium Car categories. The jury highlighted the L6's spacious and refined cabin, its premium materials and flexible storage, and the natural integration of technology throughout the interior.

The cabin features a flat rear floor, a gull-wing wraparound layout and NVH optimisation designed to support a calm interior atmosphere. The LEPAS L6 EV has launched in Thailand; specifications and availability vary by market.

LEPAS believes customers should be free to choose the powertrain that suits their lives. Its portfolio covers multiple powertrain technologies for different market needs, with NEV models launched in markets including Thailand and Indonesia and pre-sales underway in selected European markets. Within Chery Group, the iCAUR brand is also preparing to enter several European markets.

In October, LEPAS will host its inaugural Global Elegant Lifestyle Week under the theme "TOGETHER IN ELEGANCE" during the 2026 Chery International User Summit, bringing together users, partners and cross-industry guests to explore how elegance can shape everyday mobility.