ASAE And rasa.io Have Formed A Partnership To Bring Smart Newsletters To Associations
NEW ORLEANS and WASHINGTON, Dec. 5, 2018 /PRNewswire/ -- rasa.io, the leading artificial intelligence company for associations, and ASAE: The Center for Association Leadership - which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe - today announced their partnership, where ASAE will be using rasa.io technology to power its daily newsletter and will help bring the technology to the global association community.
ASAE and rasa.io began working together earlier this year to increase engagement for ASAE's Associations Now Daily News, which is delivered to 50,000 people.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to their readers. The Artificial Intelligence (AI) within the rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
John Graham, President and CEO of ASAE reports: "Gaining a deeper understanding of our members' needs and interests is more important than ever. This is a game changer for ASAE."
"In addition to using rasa.io for its own newsletter, rasa.io has entered into an agreement with ASAE Business Solutions, Inc. to become an Endorsed Business Solution and rasa.io has agreed to provide a discount to members of the ASAE community for use of the rasa.io product. Visit rasa.io/asae to learn more. Providing value-added solutions to the association sector is our mission, and rasa.io provides unique communication capabilities resulting in higher member engagement," notes ASAE Business Services, Inc. President Betsy Piper/Bach.
Robb Lee, Chief Marketing and Communications Officer concludes: "Over many decades, the marketer's dream has been to get to a 'Segment of One.' We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner."
About ASAE
ASAE has more than 42,000 members who lead and manage more than 7,300 associations all across the globe. Associations Now Daily News, ASAE's email newsletter, disseminates industry news, blogs, and thought leadership to nearly 50,000 ASAE members and other association professionals every day.
About rasa.io
rasa.io is the leading artificial intelligence company for associations. rasa.io uses AI to make newsletters smart, by curating individualized, relevant industry news and fostering a meaningful brand experience between association and member. rasa.io is committed to better informing the world by helping people cut through content noise and delivering them the information they want to engage with.
Are you ready to make your email newsletter smart? Begin today at rasa.io/asae.
Contact:
Erica Salm Rench
(800) 471-3340
[email protected]
SOURCE rasa.io
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