ASAlaser Between the "Meaningful" Venetian Companies for Innovarea

VICENZA, Italy, July 27, 2015 /PRNewswire/ --

A study conducted by Ca' Foscari University includes the Vicenza-based company among the 410 enterprises that have used the shock-crisis as an opportunity to improve 

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Among the 410 Venetian companies that have been able to increase and improve their performance despite the difficult economic situation of the last ten years there is also ASAlaser, for over 30 years at the forefront of the research and implementation of scientifically validated therapeutic solutions. A research carried out by seven teams of researchers and analysts of Venice-based Ca' Foscari University has verified it. They have identified those companies in the Region that have been using the crisis as an opportunity for development, analyzing their success with the goal of defining the characteristics of the winning business model.  Innovarea - this is the name of the project whose protagonists are, in addition to the Venice-based University, also Veneto Region and Confindustria Veneto - is committed to build a community of "meaningful" Veneto enterprises. A community able to create value for the customers, the society, and the territory, and to design a new model of business development. After an initial screening of 5,686 companies in the Region, evaluated according to the data from the last 10 available financial statements (2003/2012), the university staff has identified 410 super-virtuous companies, limiting the study to a sample of 100 of them and identifying those aspects that characterize strategic innovation. Among these companies, there is also ASAlaser that, from 2003 to 2012, has significantly improved its performance thanks to a structured model of international development, as result of a careful review of internal and external processes, respect for core values such as service quality and product quality, and financial solidity. This parameter has allowed continuous investments not only in research and in employees' soft skills development to ensure responsiveness to the needs of the market, but also in marketing and communication functional to the involvement of the end user and to identify new emerging trends.

«We continue to work daily to understand how to improve our results - says Roberto Marchesini, ASAlaser's Managing Director - identifying the necessary levers to generate innovation, the first growth factor for us. An effort that is expressed in the desire to offer the best proposal to the request of the global customer and in the commitment to forge even closer collaborations with universities and associations. In ASAlaser we speak the languages of the world without forgetting the strength of our cultural tradition».

The combination of tradition and innovation is, in fact, one of the keywords identified by Ca' Foscari's team as a critical success factor, along with the ability to call into question. «The most innovative entrepreneurs - says Fabrizio Gerli, Professor of Business Administration at Ca' Foscari University - are characterized by the possession of soft skills related to the ability to manage relationships, to execute projects with persistence, to think in an unconventional way and to question constantly on what can be changed». Equally crucial is the sensitivity in capturing the changes and expectations of the market. «There are many factors that help to explain the performance of the companies we have analyzed - confirms Marco Vedovato, Professor of Business Economics at Ca' Foscari University of Venice - but the most important ones describe a simple story: great attention to quality, investments, ability to grasp favorable environmental trends».

This trend characterizes ASAlaser's history since its beginnings. «Studying international markets trying to understand their specificity and dynamics is part of our expansion strategy - confirms Lucio Zaghetto, ASAlaser's CEO - constantly ready to catch the useful signals and inputs to anticipate their needs in the medium and long term. Only in this way we can be competitive».

SOURCE ASA Srl